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ALWAYS-ON CONSUMER INSIGHTS

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What’s hot in 2026?
Almost all consumers love cream filled pastry, cakes and patisserie
Bakery Trend Updates
Almost all consumers love cream filled pastry, cakes and patisserie

86% of consumers believe cream filling adds to the tastiness of pastry. From cream puffs to maritozzi, explore how texture and indulgence drive consumer demand.

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Cool Asian bakeries and patisseries in Paris, Amsterdam & Copenhagen
Patisserie Bakery
Cool Asian bakeries and patisseries in Paris, Amsterdam & Copenhagen

These European bakeries specialize in Asian treats: from Japanese shokupan to Korean hotteok and modern fusion patisserie.

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Deluxe, refined and higher quality baked goods as premiumization trend prevails
Bakery Hype & Trend Signal
Deluxe, refined and higher quality baked goods as premiumization trend prevails

Premium bites are the second fastest growing bakery trend. Discover how it elevates bread and baked goods worldwide.

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The latest wave of bakery innovation is inspired by the Philippines
Bakery Patisserie
The latest wave of bakery innovation is inspired by the Philippines

Filipino bakery products are booming worldwide. Discover how ube, pandan and traditional flavors are reshaping pastry through croissants, danishes and hybrid creations.

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Latest stories
Laminated pastry hybrids are going viral again
Laminated pastry hybrids are going viral again
Laminated pastry hybrids are back on both TikTok and bakery menus. Discover the 5 viral croissant and danish hybrids driving consumer interest right now.

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The 6 food trends you might have missed | Taste Tomorrow
The 6 food trends you might have missed | Taste Tomorrow
From hypes in indulgence and well-being to flavors and formats, discover 6 food trends you might have missed in 2025, but should definitely know.

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The hyperspecialization hype: why so many bakeries now offer just one type of pastry or baked good
The hyperspecialization hype: why so many bakeries now offer just one type of pastry or baked good
From canelés to cinnamon rolls, mono-product bakeries are thriving. Discover how doing one thing exceptionally well creates hype, FOMO and social media buzz.

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Food as a vibe – how culinary aesthetics are inspiring fashion and beauty
Food as a vibe – how culinary aesthetics are inspiring fashion and beauty
Discover how food-inspired prints, colors and textures are influencing fashion and beauty. From donut nails to gastro chic, see why food is the ultimate vibe.

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Almost all consumers love cream filled pastry, cakes and patisserie
Almost all consumers love cream filled pastry, cakes and patisserie
86% of consumers believe cream filling adds to the tastiness of pastry. From cream puffs to maritozzi, explore how texture and indulgence drive consumer demand.

Read more

Cool Asian bakeries and patisseries in Paris, Amsterdam & Copenhagen
Cool Asian bakeries and patisseries in Paris, Amsterdam & Copenhagen
These European bakeries specialize in Asian treats: from Japanese shokupan to Korean hotteok and modern fusion patisserie.

Read more

The latest wave of bakery innovation is inspired by the Philippines
The latest wave of bakery innovation is inspired by the Philippines
Filipino bakery products are booming worldwide. Discover how ube, pandan and traditional flavors are reshaping pastry through croissants, danishes and hybrid creations.

Read more

From dessert to drink: fan favorite brands keep exploring new formats
From dessert to drink: fan favorite brands keep exploring new formats
Confectionary brands are reinventing fan favorites in new formats. Discover why format innovation fuels relevance, loyalty and new consumption moments.

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Functional foods are becoming increasingly niche
Functional foods are becoming increasingly niche
Functional foods are becoming hyper targeted. From hormone balancing chocolate to gamer snacks and GLP-1-friendly treats, discover how niche functionality is reshaping indulgence.

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Deluxe, refined and higher quality baked goods as premiumization trend prevails
Deluxe, refined and higher quality baked goods as premiumization trend prevails
Premium bites are the second fastest growing bakery trend. Discover how it elevates bread and baked goods worldwide.

Read more

How to respond to the texture trend as a baker, patissier or chocolatier
How to respond to the texture trend as a baker, patissier or chocolatier
Discover the top texture trends consumers crave, from crunchy and chewy to layered and filled, and learn how bakers, patissiers and chocolatiers can respond.

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Functional foods are becoming increasingly niche
Functional foods are becoming increasingly niche
Functional foods are becoming hyper targeted. From hormone balancing chocolate to gamer snacks and GLP-1-friendly treats, discover how niche functionality is reshaping indulgence.

Read more

The wish for experience and authenticity is redefining food retail
The wish for experience and authenticity is redefining food retail
Bakeries and dessert shops win with experience. Discover how authenticity, sensory design and personalization are reshaping food retail and driving footfall.

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Ethical ingredients are in: consumers want to know where their food comes from
Ethical ingredients are in: consumers want to know where their food comes from
Consumers want transparency, clean labels and sustainable sourcing. Discover how ethical ingredients are shaping bakery and chocolate trends worldwide.

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How beauty foods are transforming wellness | Taste Tomorrow
How beauty foods are transforming wellness | Taste Tomorrow
Forget creams, 2025 is all about consumers eating their way to glowing skin and healthy hair. Discover how beauty foods packed with collagen, antioxidants and probiotics are redefining skincare from within.

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