ALWAYS-ON CONSUMER INSIGHTS

A look ahead
What’s hot in 2024?

Precision fermentation promises to deliver local, plant-based and sustainable production of proteins and might change the world of food and bakery, forever.

How could seaweed revolutionize sustainable food packaging? Explore the benefits, consumer and innovative companies leading the change in the food industry.

Delve into the trend of fantasy-flavored foods! Discover the appeal of cryptic product names and learn how imaginative names and cosmic concoctions can elevate consumer experiences.

68% of people are interested in food products coming from sustainable farming methods. Why is regenerative farming so important to consumers (and our planet)? Find out.

Latest stories
Unlocking the magic: The rise of fantasy-flavored foods | Taste Tomorrow
Delve into the trend of fantasy-flavored foods! Discover the appeal of cryptic product names and learn how imaginative names and cosmic concoctions can elevate consumer experiences.
Discover the top summer flavor trends of 2024
Explore the hottest flavor trends for summer 2024! From floral renaissances to tropical escapades, spicy fusions, and herbal infusions, learn what's captivating taste buds worldwide.
Why you should explore the hot, bold, and vibrant Latin-American flavors
Explore the ultimate guide for food producers, bakers, and culinary creators on embracing the mainstream surge of Latin American flavors.
Pastry chefs revolt against the dominance of sweet with green desserts
There is a savory revolution going on in the world of gastronomic desserts. Pioneering chefs are now steering desserts away from sweetness towards complexity, acidity, and savory flavors. Meet: the green dessert.
Sour is emerging as a popular pastry flavor
Embrace the zingy, tart and tangy. Consumers now enjoy patisserie that incorporates bitter and tangy elements of taste, preferably from fruits. Discover more about this trend.
Explore the top winter flavors trending among consumers for a cozy season
Consumer preferences in baked goods are all about comfort, coziness and – of course – warmth when winter starts. Discover which flavors to use this season.
Flavors to spice up your fall bakes besides pumpkin spice
Five typical flavors to spice up your fall, explained to inspire you this season.
Explore the swicy flavor trend in patisserie and chocolate
Swicy – an amalgamation of the words ‘sweet’ and ‘spicy’ – is the hottest flavor trend in chocolate and patisserie. Find out why.
Discover 4 frontrunning food concepts that use regenerative farming
Brands are exploring regenerative farming now that 68% of consumers are interested in foods from sustainable agriculture. Discover 4 bakery and chocolate companies that are doing so too.
The future of sustainable food packaging: will seaweed replace plastics?
How could seaweed revolutionize sustainable food packaging? Explore the benefits, consumer perceptions and innovative companies leading the change in the food industry.
6 Playful Ideas to Engage with the Upcoming Olympic Games
Get inspired with 6 creative ideas to engage with the upcoming Olympic Games in Paris. From sporty-themed pastries to embracing local heroes, boost your business with these playful tips!
Sakura Trend in Pastry & Chocolate: Japan's Pink Blossom Flavors
Explore the sakura trend taking the pastry and chocolate world by storm. Dive into the cultural significance, unique flavor and innovative sakura-infused creations captivating chefs and consumers alike.
The latest wellness revolution: plant-based snacks with functional ingredients
Explore the latest trend in plant-based snacks infused with functional foods! From nutrient-packed pastries to superfood chocolates, discover the perfect balance of indulgence and wellness. Dive into the future of healthy snacking now!
5 remarkable Halloween 2023 pastry, chocolate, and bakery releases to inspire your 2024 creations
Discover top trends with 5 standout releases from Halloween 2023 in patisserie, chocolate, and bakery. Unleash inspiration for your 2024 pastry creations with a perfect blend of flavors and presentations.
Farm-to-table bakeries that take transparency and local sourcing to the next level
Consumer interest in local agriculture and a demand for traceable ingredients have given rise to a farm-to-table movement in the bakery industry. Explore this trend and meet 3 frontrunners.
5 fusion chocolate bars that are adopting savory flavors
66% of people want to try new flavors or a combination of tastes. Explore 6 chocolate brands that are catering to this desire by developing sweet and savory chocolate bars.
Regenerative farming is more than the latest food hype
68% of people are interested in food products coming from sustainable farming methods. Why is regenerative farming so important to consumers (and our planet)? Find out.
Precision fermentation is driving change to our food system
Precision fermentation promises to deliver local, plant-based and sustainable production of proteins and might change the world of food and bakery, forever.
The future of sustainable food packaging: will seaweed replace plastics?
How could seaweed revolutionize sustainable food packaging? Explore the benefits, consumer perceptions and innovative companies leading the change in the food industry.
The latest wellness revolution: plant-based snacks with functional ingredients
Explore the latest trend in plant-based snacks infused with functional foods! From nutrient-packed pastries to superfood chocolates, discover the perfect balance of indulgence and wellness. Dive into the future of healthy snacking now!
The rise of luxury culinary experiences that collide fashion and food
Why are fashion houses such as Prada, Dior and Louis Vuitton now opening up bars, restaurants and pastry shops? Find out here how this helps them engage new consumers and drive sales.
Why you should explore the hot, bold, and vibrant Latin-American flavors
Explore the ultimate guide for food producers, bakers, and culinary creators on embracing the mainstream surge of Latin American flavors.
Decoding the top consumer desires for sustainable foods in 2024
The demand for eco-friendly food choices has never been more pronounced. 64% of people look for products that are produced sustainably. Discover which sustainable efforts consumers desire most.
The 2023 flavor trends you might’ve missed (and will dominate 2024)
Look back on the biggest and newest pastry, chocolate and baked goods flavor trends from last year and unwrap the delectable secrets of the coming year. Find out now.
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