About Taste Tomorrow

Introducing Taste Tomorrow: making the future of food a reality today

Taste Tomorrow offers a unique and detailed vision of how food will evolve in the near future, through knowledge about the behaviors, attitudes and choices of more than 20,000 global and local consumers and experts in more than 50 countries. In this way, it seeks to offer a preview of the future by tracking the evolution of trends and revealing new ones in bakery, patisserie and chocolate. These findings are complemented by a global trend spotting network, sensory research and feedback from researchers, taste houses and universities to offer fresh information on health, convenience, digital experience and more to drive innovation in the industry.


The Goal of our unique program

With evolving consumer preferences and emerging taste trends, staying ahead of the curve is crucial. By providing access to comprehensive insights and tracking the pulse of global and local consumers, Taste Tomorrow empowers industry professionals to anticipate to tomorrow's cravings. It fuels innovation, promotes sustainable practices, and enables the creation of unique experiences. Taste Tomorrow guides businesses towards success, ensuring they remain relevant, competitive, and connected to the ever-evolving world of taste.



Play video


How we gather consumer insights

  • Interviews  with over 17.000 consumers and industry experts in more than 50 countries
  • Discussions with more than 80 foodies in trendsetting cities
  • Utilizing Semantic AI technology to gather online consumer data
    All collected data is supported by:
  • Global trend-spotting network
  • Comprehensive sensory research
  • Unique partnerships with researchers, flavor houses, and universities.

    How can Taste Tomorrow help your business?

    • Be always up-to-date with the latest trends in bakery, patisserie and chocolate. On a global and local level.
    • Get a global perspective on the food industry today and predictions where it may be headed tomorrow.
    • Garner fresh insights and market knowledge from anywhere across the globe.
    • Stay connected to your customers and discover new opportunities that will help you grow your business.

    Stay up-to-date!

    Join our community of foodies, industry professionals, and curious consumers to explore the future of taste.


    Join our Taste Tomorrow events to discover the latest trends in bakery, patisserie and chocolate. Connect with industry leaders and taste the most innovative creations from around the world. Experience the future of taste today.

    Read more


    Discover new trends, techniques, and ideas from industry experts. With a focus on innovation and creativity, our blog is the perfect destination for anyone looking to take their baking skills to the next level. Start exploring today!

    Read more