About Taste Tomorrow

Making the future of food a reality today

Taste Tomorrow is the largest ecosystem dedicated to consumer understanding in the bakery, patisserie, and chocolate sectors worldwide. Powered by Puratos' proprietary research program, our in-depth insights into global and local consumer behaviors, attitudes, and preferences provide a glimpse into the future of food, tracking the evolution of trends while unveiling new ones.

Always-on consumer insights

At Taste Tomorrow, we stay ahead of the curve by combining the latest digital technologies and semantic artificial intelligence techniques. We leverage a diverse range of sources to collect data, including surveys with over 17,000 consumers across 40 countries, discussions with 80 foodies in trend-setting cities, and interviews with customers and industry experts. This data is complemented by a global trend-spotting network, exhaustive sensory research, and unique partnerships with researchers, flavor houses, and universities.

The result? Fresh insights into health, convenience, experience, digital, and more, to stimulate  innovation in the bakery, patisserie, and chocolate sectors.

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How can we help your business?

  • Be always up-to-date with the latest trends in bakery, patisserie and chocolate. On a global and local level.
  • Get a global perspective on the food industry today and predictions where it may be headed tomorrow.
  • Garner fresh insights and market knowledge from anywhere across the globe.
  • Stay connected to your customers and discover new opportunities.

Stay up-to-date!

Join our community of foodies, industry professionals, and curious consumers to explore the future of taste.


Join our Taste Tomorrow events to discover the latest trends in bakery, patisserie and chocolate. Connect with industry leaders and taste the most innovative creations from around the world. Experience the future of taste today.

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Discover new trends, techniques, and ideas from industry experts. With a focus on innovation and creativity, our blog is the perfect destination for anyone looking to take their baking skills to the next level. Start exploring today!

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