27 Feb 2018
Food is no longer a way to feed yourself, it has become a lifestyle. Many millennials call themselves “foodies”. They’ll stand in line for the perfect pastry, coffee or sandwich. And with hashtags like #food and #forkyeah they share it with the world on Instagram. Instagrammable food is a huge trend. Learn more about the trend and how to benefit from it.
Are you interested in getting free publicity on the Instagrammable food wave? Here are some tips and tricks on how to benefit from this trend.
There’s no need to re-decorate your interior, but think carefully about furniture, tableware, tablecloths, napkins and glassware. Also give a thought to lighting: pictures look best when there’s natural light available.
In 2015, an American chain of grillrooms invested 750,000 dollars to make their hamburger buns more Instagram-friendly. They did that by adding a special glazing on the buns to make them shinier and therefore more attractive. Now that’s an expensive glazing! If you also want to make your products shinier, try Puratos’ Sunset Glaze. It’s safer and more hygienic than egg yolk and it’s suitable for all kinds of applications.
When you have an Instagram account, foodies can tag you when they upload a picture of your product. That will give you extra publicity. Not familiar with Instagram? Make sure you:
As instagrammable dishes have been trendy for some years now, there’s a lot of inspiration to be found online. Just use the search function to get your inspiration using hashtags. Or follow one of the following enchanting accounts:
What do smart chocolatiers do? They build a strong online presence. We’ve collected 7 inspiring chocolatiers with a unique social media personas on Instagram.
These days, food does not only have to be tasty, we also want it to look ‘instagrammable’. That applies to dishes, but also to bread. Besides its delicious scent and taste, we love the look of fresh artisanal bread. It radiates quality and most consumers are willing to pay a premium price for it. But they don’t want to buy a premium bread in a bakery with an outdated interior. It’s a real plus when the bakery is instagrammable as well. These 7 concepts understand this very well and are perfect examples of the rise of design bakeries.
Is your bakery, pastry shop or chocolate brand on TikTok already? You may struggle with all the new marketing platforms and methods appearing, but as the most downloaded app around the world and with 1 billion monthly active users, the short video platform TikTok definitely deserves your consideration. The app is an ideal place to showcase your culinary crafts or reach potential new customers, as proven by these nine content creators in bread, chocolate and pastry. They have gained hundreds of thousands of followers by posting videos of their bakes.
Many trends evolve or are accelerated via social media. Want to be on top of trends in bakery? Follow these 6 inspiring bakery accounts on TikTok.