ALWAYS-ON CONSUMER INSIGHTS

A look ahead
What’s hot in 2024?

Explore the sakura trend taking the pastry and chocolate world by storm. Dive into the cultural significance, unique flavor and innovative sakura-infused creations captivating chefs and consumers alike.

Explore the latest trend in plant-based snacks infused with functional foods! From nutrient-packed pastries to superfood chocolates, discover the perfect balance of indulgence and wellness. Dive into the future of healthy snacking now!

Why are fashion houses such as Prada, Dior and Louis Vuitton now opening up bars, restaurants and pastry shops? Find out here how this helps them engage new consumers and drive sales.

Elevate your Valentine’s Day creations with patisserie inspiration from the heart of romance: Paris.

Latest stories
Why you should explore the hot, bold, and vibrant Latin-American flavors
Explore the ultimate guide for food producers, bakers, and culinary creators on embracing the mainstream surge of Latin American flavors.
Pastry chefs revolt against the dominance of sweet with green desserts
There is a savory revolution going on in the world of gastronomic desserts. Pioneering chefs are now steering desserts away from sweetness towards complexity, acidity, and savory flavors. Meet: the green dessert.
Sour is emerging as a popular pastry flavor
Embrace the zingy, tart and tangy. Consumers now enjoy patisserie that incorporates bitter and tangy elements of taste, preferably from fruits. Discover more about this trend.
Explore the top winter flavors trending among consumers for a cozy season
Consumer preferences in baked goods are all about comfort, coziness and – of course – warmth when winter starts. Discover which flavors to use this season.
Flavors to spice up your fall bakes besides pumpkin spice
Five typical flavors to spice up your fall, explained to inspire you this season.
Explore the swicy flavor trend in patisserie and chocolate
Swicy – an amalgamation of the words ‘sweet’ and ‘spicy’ – is the hottest flavor trend in chocolate and patisserie. Find out why.
Feeding the Barbie frenzy: 5 restaurants and food brands that are riding the movie wave
Food brands made clever use of the Barbie buzz and developed branded products, menus or even locations. We’ve compiled a list with companies that really know how to think pink.
From donuts to cakes: the fermentation trend sweeps the patisserie industry
The fermentation trend is best known from savory foods and drinks, but we now see it being applied in the pastry world too. Discover how!
Sakura Trend in Pastry & Chocolate: Japan's Pink Blossom Flavors
Explore the sakura trend taking the pastry and chocolate world by storm. Dive into the cultural significance, unique flavor and innovative sakura-infused creations captivating chefs and consumers alike.
The latest wellness revolution: plant-based snacks with functional ingredients
Explore the latest trend in plant-based snacks infused with functional foods! From nutrient-packed pastries to superfood chocolates, discover the perfect balance of indulgence and wellness. Dive into the future of healthy snacking now!
Valentine’s Day patisserie trends from romantic Paris
Elevate your Valentine’s Day creations with patisserie inspiration from the heart of romance: Paris.
5 remarkable Halloween 2023 pastry, chocolate, and bakery releases to inspire your 2024 creations
Discover top trends with 5 standout releases from Halloween 2023 in patisserie, chocolate, and bakery. Unleash inspiration for your 2024 pastry creations with a perfect blend of flavors and presentations.
Farm-to-table bakeries that take transparency and local sourcing to the next level
Consumer interest in local agriculture and a demand for traceable ingredients have given rise to a farm-to-table movement in the bakery industry. Explore this trend and meet 3 frontrunners.
5 fusion chocolate bars that are adopting savory flavors
66% of people want to try new flavors or a combination of tastes. Explore 6 chocolate brands that are catering to this desire by developing sweet and savory chocolate bars.
Sour is emerging as a popular pastry flavor
Embrace the zingy, tart and tangy. Consumers now enjoy patisserie that incorporates bitter and tangy elements of taste, preferably from fruits. Discover more about this trend.
Hybrid shopping experiences: win-win for retailers and consumers
How can you capitalize on the trendy hybrid retail concepts as a bakery, patisserie or chocolate shop? These 8 concepts nailed the cross-over trend.
The latest wellness revolution: plant-based snacks with functional ingredients
Explore the latest trend in plant-based snacks infused with functional foods! From nutrient-packed pastries to superfood chocolates, discover the perfect balance of indulgence and wellness. Dive into the future of healthy snacking now!
The rise of luxury culinary experiences that collide fashion and food
Why are fashion houses such as Prada, Dior and Louis Vuitton now opening up bars, restaurants and pastry shops? Find out here how this helps them engage new consumers and drive sales.
Why you should explore the hot, bold, and vibrant Latin-American flavors
Explore the ultimate guide for food producers, bakers, and culinary creators on embracing the mainstream surge of Latin American flavors.
Decoding the top consumer desires for sustainable foods in 2024
The demand for eco-friendly food choices has never been more pronounced. 64% of people look for products that are produced sustainably. Discover which sustainable efforts consumers desire most.
The 2023 flavor trends you might’ve missed (and will dominate 2024)
Look back on the biggest and newest pastry, chocolate and baked goods flavor trends from last year and unwrap the delectable secrets of the coming year. Find out now.
Farm-to-table bakeries that take transparency and local sourcing to the next level
Consumer interest in local agriculture and a demand for traceable ingredients have given rise to a farm-to-table movement in the bakery industry. Explore this trend and meet 3 frontrunners.
Sell more bread, pastry and chocolate online by addressing these consumer doubts
46% of consumers now buy groceries online at least monthly, but some consumers are still hesitant to buy online. Address these doubts and grow your online revenue.
Newstalgia combines a longing for familiar foods with a desire for novelty
Discover "Newstalgia" in the bakery and patisserie industry: a culinary phenomenon that melds the desire for the cutting-edge with a yearning for the comforting and the classic.
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