ALWAYS-ON CONSUMER INSIGHTS

A look ahead
What’s hot in 2025?

Discover how food-inspired prints, colors and textures are influencing fashion and beauty. From donut nails to gastro chic, see why food is the ultimate vibe.

Discover the shift to dopamine design in food packaging, with vibrant colors, playful fonts and high-energy visuals taking over the minimalist aesthetics. 

The latest pastry trends from Seoul, from ultra-thin tissue bread to indulgent crème brûlée French toast. Explore how Korean bakeries are redefining treats.

Forget creams, 2025 is all about consumers eating their way to glowing skin and healthy hair. Discover how beauty foods packed with collagen, antioxidants and probiotics are redefining skincare from within.

Latest stories
Steeping success: the hottest tea flavor applications in baked goods
Tea is trending in baking. Discover the hottest tea-infused treats, think Earl Grey madeleines, Thai tea cheesecakes & matcha pastries.
Trend: personalized functional mood foods for every lifestyle
Discover the newest trend in mood food! From menopause-friendly breakfast options to kids’ focus chocolates and aphrodisiac treats.
The 6 food trends you’ve might have missed | Taste Tomorrow
Dive into the 6 key trends you may have missed last year, from alcohol-inspired desserts to swicy flavors, beauty-food collaborations, and the rise of XXL snacks.
From crunchy to gooey: how texture is redefining the bakery, patisserie, and chocolate experience
Innovative treats like melty-centered snack cakes and crispy pastries are going viral. Explore the rise of texture as a key factor in consumer satisfaction in baked goods, patisserie and chocolate.
3 textures taking the spotlight in pastry, baked goods & chocolate innovations
Elevate your bakery, patisserie, or chocolate offerings with Taste Tomorrow's insights. Explore 3 key textures shaping consumer preferences – from chewy to flaky – and stay ahead in the market.
3 viral flavor profiles for the bakery, patisserie & chocolate industry
Unlock the latest flavor trends with Taste Tomorrow. Explore 3 viral flavor profiles reshaping bakery, patisserie & chocolate offerings – from premiumized classics to sweet & spicy and boozy inspiration.
Sleep-friendly foods are the latest wellness trend | Taste Tomorrow
Consumers are turning to yawn-inducing snacks to improve their night's rest. Discover the latest wellness trend: sleep-friendly foods.
Discover the top summer flavor trends of 2024
Explore the hottest flavor trends for summer 2024! From floral renaissances to tropical escapades, spicy fusions, and herbal infusions, learn what's captivating taste buds worldwide.
Meet the concha, the Mexican treat shaping bakery innovation | Taste Tomorrow
Mexican sweet breads like conchas are trending. Explore why pan dulce is gaining popularity around the world.
Flatbreads are more popular than ever
Flatbreads and global street snacks like naan, pita, and tortilla are booming. Discover how consumer demand for authenticity and convenience is driving this trend.
Seoul's trending pastries and baked goods to put on your watchlist
The latest pastry trends from Seoul, from ultra-thin tissue bread to indulgent crème brûlée French toast. Explore how Korean bakeries are redefining treats.
Health meets indulgence in protein-packed pastry and baked goods
From baklava to donuts, protein-enhanced baked goods are redefining indulgence. Discover how brands are blending taste and nutrition to meet consumer demand.
How pastry chefs adopted Pantone’s Color of the Year in 2024 and 2025
Pantone just unveiled its much-anticipated Color of the Year for 2025: Mocha Mousse. In order to understand how this lush brown hue will impact new patisserie launches, it’s worth looking back at how Peach Fuzz – the warm, peachy hue of 2024 – made waves across the pastry world.
8 pastry chefs redefining cake design with bold new trends | Taste Tomorrow
Explore 8 pastry pioneers whose bold, artistic cakes are reshaping cake trends globally, from organic textures to vibrant colors and unique craftsmanship.
From crunchy to gooey: how texture is redefining the bakery, patisserie, and chocolate experience
Innovative treats like melty-centered snack cakes and crispy pastries are going viral. Explore the rise of texture as a key factor in consumer satisfaction in baked goods, patisserie and chocolate.
3 buzzworthy food industry concepts trending right now
Discover 3 concepts driving innovations in bakery, patisserie & chocolate with Taste Tomorrow. From AI-driven convenience to bold collaborations and sweet-savory fusions.
Food as a vibe – how culinary aesthetics are inspiring fashion and beauty
Discover how food-inspired prints, colors and textures are influencing fashion and beauty. From donut nails to gastro chic, see why food is the ultimate vibe.
How beauty foods are transforming wellness | Taste Tomorrow
Forget creams, 2025 is all about consumers eating their way to glowing skin and healthy hair. Discover how beauty foods packed with collagen, antioxidants and probiotics are redefining skincare from within.
Tech innovation is among the fastest-growing consumer food trends
Discover how AI, robotics and technology are reshaping the food industry. Learn about trends like personalized nutrition, automated stores and innovative protein design.
Hottest Patisserie Trends for 2025: Tech-Driven, Fusion Flavors and Perfect Portion
Explore the top patisserie trends for 2025: tech-inspired creations, culinary fusion, perfect portion and tangy twist. Discover how these innovations, based on global consumer data from Taste Tomorrow, can transform your pastry business.
Top Chocolate Trends for 2025: Sustainable, Plant-Based and Nutrient-Rich
Explore the Taste Tomorrow hottest chocolate trends for 2025, including sustainable farming, plant-based options, power ingredients and nutritional balance. Perfect for chocolatiers and R&D professionals.
Hottest Bakery Trends for 2025: Local, Gut Health, Sourdough and Classics
Explore the top bakery trends for 2025 with Taste Tomorrow's insights. Embrace local ingredients, cater to gut health, ride the sourdough wave and delight consumers with classic favorites.
These 5 top flavors are running hot for the colder season of 2024
Discover the top seasonal flavor trends of 2024, from caramel apple to chai latte, driving innovation in the bakery, chocolate and confectionery industries.
Why consumers prefer clean-label foods: transparency and natural ingredients
Find out why clean-label foods are trending in 2024. The wish to eat healthier and safer is driving consumers towards natural ingredients and free-from claims.
View all articles
Upcoming events

Upcoming events

Join our Taste Tomorrow events to discover the latest trends in bakery, patisserie and chocolate. Browse our list of future events and secure your spot today!

Stay up-to-date with the latest consumer trends

Sign up for the Taste Tomorrow newsletter now and receive the latest insights and trends straight to your inbox.