ALWAYS-ON CONSUMER INSIGHTS

A look ahead
What’s hot in 2024?

Discover the top seasonal flavor trends of 2024, from caramel apple to chai latte, driving innovation in the bakery, chocolate and confectionery industries.

Explore 8 pastry pioneers whose bold, artistic cakes are reshaping cake trends globally, from organic textures to vibrant colors and unique craftsmanship.

Discover how chefs around the world are embracing the art of baking. By opening their own bakeries they’re blending culinary craftsmanship with artisanal baking.

Consumers are turning to yawn-inducing snacks to improve their night's rest. Discover the latest wellness trend: sleep-friendly foods. 

Latest stories
From crunchy to gooey: how texture is redefining the bakery, patisserie, and chocolate experience
Innovative treats like melty-centered snack cakes and crispy pastries are going viral. Explore the rise of texture as a key factor in consumer satisfaction in baked goods, patisserie and chocolate.
3 textures taking the spotlight in pastry, baked goods & chocolate innovations
Elevate your bakery, patisserie, or chocolate offerings with Taste Tomorrow's insights. Explore 3 key textures shaping consumer preferences – from chewy to flaky – and stay ahead in the market.
3 viral flavor profiles for the bakery, patisserie & chocolate industry
Unlock the latest flavor trends with Taste Tomorrow. Explore 3 viral flavor profiles reshaping bakery, patisserie & chocolate offerings – from premiumized classics to sweet & spicy and boozy inspiration.
Sleep-friendly foods are the latest wellness trend | Taste Tomorrow
Consumers are turning to yawn-inducing snacks to improve their night's rest. Discover the latest wellness trend: sleep-friendly foods.
Unlocking the magic: The rise of fantasy-flavored foods | Taste Tomorrow
Delve into the trend of fantasy-flavored foods! Discover the appeal of cryptic product names and learn how imaginative names and cosmic concoctions can elevate consumer experiences.
Discover the top summer flavor trends of 2024
Explore the hottest flavor trends for summer 2024! From floral renaissances to tropical escapades, spicy fusions, and herbal infusions, learn what's captivating taste buds worldwide.
Why you should explore the hot, bold, and vibrant Latin-American flavors
Explore the ultimate guide for food producers, bakers, and culinary creators on embracing the mainstream surge of Latin American flavors.
Sour is emerging as a popular pastry flavor
Embrace the zingy, tart and tangy. Consumers now enjoy patisserie that incorporates bitter and tangy elements of taste, preferably from fruits. Discover more about this trend.
8 pastry chefs redefining cake design with bold new trends | Taste Tomorrow
Explore 8 pastry pioneers whose bold, artistic cakes are reshaping cake trends globally, from organic textures to vibrant colors and unique craftsmanship.
From crunchy to gooey: how texture is redefining the bakery, patisserie, and chocolate experience
Innovative treats like melty-centered snack cakes and crispy pastries are going viral. Explore the rise of texture as a key factor in consumer satisfaction in baked goods, patisserie and chocolate.
3 buzzworthy food industry concepts trending right now
Discover 3 concepts driving innovations in bakery, patisserie & chocolate with Taste Tomorrow. From AI-driven convenience to bold collaborations and sweet-savory fusions.
5 cool examples of the sweet & savory trend in bakery and patisserie
Discover the latest sweet and savory flavor innovations in bakery and patisserie. From maple bacon donuts to pickle mochi, explore 5 treats that captivate consumers and go viral.
Discover 4 frontrunning food concepts that use regenerative farming
Brands are exploring regenerative farming now that 68% of consumers are interested in foods from sustainable agriculture. Discover 4 bakery and chocolate companies that are doing so too.
The future of sustainable food packaging: will seaweed replace plastics?
How could seaweed revolutionize sustainable food packaging? Explore the benefits, consumer perceptions and innovative companies leading the change in the food industry.
6 Playful Ideas to Engage with the Upcoming Olympic Games
Get inspired with 6 creative ideas to engage with the upcoming Olympic Games in Paris. From sporty-themed pastries to embracing local heroes, boost your business with these playful tips!
Sakura Trend in Pastry & Chocolate: Japan's Pink Blossom Flavors
Explore the sakura trend taking the pastry and chocolate world by storm. Dive into the cultural significance, unique flavor and innovative sakura-infused creations captivating chefs and consumers alike.
These 5 top flavors are running hot for the colder season of 2024
Discover the top seasonal flavor trends of 2024, from caramel apple to chai latte, driving innovation in the bakery, chocolate and confectionery industries.
Food trends following the gut health boom | Taste Tomorrow
3 out of 4 consumers globally are interested in gut-friendly food products. Explore key insights and emerging products influenced by this rising interest in gut health.
Why consumers prefer clean-label foods: transparency and natural ingredients
Find out why clean-label foods are trending in 2024. The wish to eat healthier and safer is driving consumers towards natural ingredients and free-from claims.
The future of sustainable food packaging: will seaweed replace plastics?
How could seaweed revolutionize sustainable food packaging? Explore the benefits, consumer perceptions and innovative companies leading the change in the food industry.
The latest wellness revolution: plant-based snacks with functional ingredients
Explore the latest trend in plant-based snacks infused with functional foods! From nutrient-packed pastries to superfood chocolates, discover the perfect balance of indulgence and wellness. Dive into the future of healthy snacking now!
The rise of luxury culinary experiences that collide fashion and food
Why are fashion houses such as Prada, Dior and Louis Vuitton now opening up bars, restaurants and pastry shops? Find out here how this helps them engage new consumers and drive sales.
Why you should explore the hot, bold, and vibrant Latin-American flavors
Explore the ultimate guide for food producers, bakers, and culinary creators on embracing the mainstream surge of Latin American flavors.
View all articles
Upcoming events

Upcoming events

Join our Taste Tomorrow events to discover the latest trends in bakery, patisserie and chocolate. Browse our list of future events and secure your spot today!

Stay up-to-date with the latest consumer trends

Sign up for the Taste Tomorrow newsletter now and receive the latest insights and trends straight to your inbox.