ALWAYS-ON CONSUMER INSIGHTS

A look ahead
What’s hot in 2026?

Discover the top texture trends consumers crave, from crunchy and chewy to layered and filled, and learn how bakers, patissiers and chocolatiers can respond.

Confectionary brands are reinventing fan favorites in new formats. Discover why format innovation fuels relevance, loyalty and new consumption moments.

Functional foods are becoming hyper targeted. From hormone balancing chocolate to gamer snacks and GLP-1-friendly treats, discover how niche functionality is reshaping indulgence.

From hypes in indulgence and well-being to flavors and formats, discover 6 food trends you might have missed in 2025, but should definitely know. Discover the biggest Halloween 2025 food trends, from Wednesday Addams–inspired bakery treats to caramel-apple flavors and DIY cookie kits.

Latest stories
The 6 food trends you might have missed | Taste Tomorrow
From hypes in indulgence and well-being to flavors and formats, discover 6 food trends you might have missed in 2025, but should definitely know.
The hyperspecialization hype: why so many bakeries now offer just one type of pastry or baked good
From canelés to cinnamon rolls, mono-product bakeries are thriving. Discover how doing one thing exceptionally well creates hype, FOMO and social media buzz.
Food as a vibe – how culinary aesthetics are inspiring fashion and beauty
Discover how food-inspired prints, colors and textures are influencing fashion and beauty. From donut nails to gastro chic, see why food is the ultimate vibe.
Steeping success: the hottest tea flavor applications in baked goods
Tea is trending in baking. Discover the hottest tea-infused treats, think Earl Grey madeleines, Thai tea cheesecakes & matcha pastries.
From crunchy to gooey: how texture is redefining the bakery, patisserie, and chocolate experience
Innovative treats like melty-centered snack cakes and crispy pastries are going viral. Explore the rise of texture as a key factor in consumer satisfaction in baked goods, patisserie and chocolate.
From dessert to drink: fan favorite brands keep exploring new formats
Confectionary brands are reinventing fan favorites in new formats. Discover why format innovation fuels relevance, loyalty and new consumption moments.
Functional foods are becoming increasingly niche
Functional foods are becoming hyper targeted. From hormone balancing chocolate to gamer snacks and GLP-1-friendly treats, discover how niche functionality is reshaping indulgence.
The hyperspecialization hype: why so many bakeries now offer just one type of pastry or baked good
From canelés to cinnamon rolls, mono-product bakeries are thriving. Discover how doing one thing exceptionally well creates hype, FOMO and social media buzz.
Artisanal sourdough innovations and trends that spark online buzz
Sourdough is stretching beyond loaves and baguettes. Discover the latest artisanal sourdough trends and innovation and get inspired for your next product launch.
From snacks to staples: fresh sourdough applications
Explore the latest sourdough innovations beyond bread. From mini pretzels to tortillas and naan, discover how bakeries and QSRs are tapping into this trend.
How to respond to the texture trend as a baker, patissier or chocolatier
Discover the top texture trends consumers crave, from crunchy and chewy to layered and filled, and learn how bakers, patissiers and chocolatiers can respond.
Functional foods are becoming increasingly niche
Functional foods are becoming hyper targeted. From hormone balancing chocolate to gamer snacks and GLP-1-friendly treats, discover how niche functionality is reshaping indulgence.
The wish for experience and authenticity is redefining food retail
Bakeries and dessert shops win with experience. Discover how authenticity, sensory design and personalization are reshaping food retail and driving footfall.
Ethical ingredients are in: consumers want to know where their food comes from
Consumers want transparency, clean labels and sustainable sourcing. Discover how ethical ingredients are shaping bakery and chocolate trends worldwide.
How beauty foods are transforming wellness | Taste Tomorrow
Forget creams, 2025 is all about consumers eating their way to glowing skin and healthy hair. Discover how beauty foods packed with collagen, antioxidants and probiotics are redefining skincare from within.
Tech innovation is among the fastest-growing consumer food trends
Discover how AI, robotics and technology are reshaping the food industry. Learn about trends like personalized nutrition, automated stores and innovative protein design.
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