ALWAYS-ON CONSUMER INSIGHTS

A look ahead
What’s hot in 2024?

Get ready to whip some innovation into your patisserie creations and sprinkle some trends on top. We’ve lined up the 3 most important consumer trends for 2024 that emerged from our latest Taste Tomorrow global research. Stay on top of the hottest trends in cakes, patisserie and sweet pastry while simultaneously understanding what draws consumers towards these fashions.

To maintain a competitive edge in the bakery sector, staying proactive in meeting consumer demands is crucial. Discover the top 3 bakery trends projected for 2024 in this Taste Tomorrow trend analysis. Uncover not only the popular food choices but also the underlying reasons driving these preferences.

What chocolate innovations should you be working on? In this 2024 forecast for the chocolate industry, we highlight the chocolate trends that are most popular or rapidly emerging among consumers worldwide. The Taste Tomorrow research provides insight into consumer desires and their motivations you can use to stay ahead of the competition. 

The latest rage in functional foods: chocolate with adaptogens, nootropics and botanicals that improve mental health and cognitive function. Find out more on this consumer trend.

Latest stories
Pastry chefs revolt against the dominance of sweet with green desserts
There is a savory revolution going on in the world of gastronomic desserts. Pioneering chefs are now steering desserts away from sweetness towards complexity, acidity, and savory flavors. Meet: the green dessert.
Sour is emerging as a popular pastry flavor
Embrace the zingy, tart and tangy. Consumers now enjoy patisserie that incorporates bitter and tangy elements of taste, preferably from fruits. Discover more about this trend.
Explore the top winter flavors trending among consumers for a cozy season
Consumer preferences in baked goods are all about comfort, coziness and – of course – warmth when winter starts. Discover which flavors to use this season.
The 5 food trends that will haunt Halloween in 2023
From sustainability to pastel hues, these are the 5 spooktacular food trends that will be haunting the bakery, patisserie and chocolate industry for Halloween 2023.
Flavors to spice up your fall bakes besides pumpkin spice
Five typical flavors to spice up your fall, explained to inspire you this season.
Explore the swicy flavor trend in patisserie and chocolate
Swicy – an amalgamation of the words ‘sweet’ and ‘spicy’ – is the hottest flavor trend in chocolate and patisserie. Find out why.
Feeding the Barbie frenzy: 5 restaurants and food brands that are riding the movie wave
Food brands made clever use of the Barbie buzz and developed branded products, menus or even locations. We’ve compiled a list with companies that really know how to think pink.
From donuts to cakes: the fermentation trend sweeps the patisserie industry
The fermentation trend is best known from savory foods and drinks, but we now see it being applied in the pastry world too. Discover how!
5 remarkable Halloween 2023 pastry, chocolate, and bakery releases to inspire your 2024 creations
Discover top trends with 5 standout releases from Halloween 2023 in patisserie, chocolate, and bakery. Unleash inspiration for your 2024 pastry creations with a perfect blend of flavors and presentations.
Farm-to-table bakeries that take transparency and local sourcing to the next level
Consumer interest in local agriculture and a demand for traceable ingredients have given rise to a farm-to-table movement in the bakery industry. Explore this trend and meet 3 frontrunners.
5 fusion chocolate bars that are adopting savory flavors
66% of people want to try new flavors or a combination of tastes. Explore 6 chocolate brands that are catering to this desire by developing sweet and savory chocolate bars.
Sour is emerging as a popular pastry flavor
Embrace the zingy, tart and tangy. Consumers now enjoy patisserie that incorporates bitter and tangy elements of taste, preferably from fruits. Discover more about this trend.
Hybrid shopping experiences: win-win for retailers and consumers
How can you capitalize on the trendy hybrid retail concepts as a bakery, patisserie or chocolate shop? These 8 concepts nailed the cross-over trend.
From Paris to Seoul: explore the charm of trendy Korean-French fusion patisserie
These Korean-French crossover creations are served from pastry shops in Seoul to Michelin-star restaurants in Paris. Get inspired by this exciting boundary-blurring fusion patisserie.
Concepts to watch: 5 trendy products with collagen
Do you only know collagen as a skin care ingredient or nutritional supplement? Not anymore. Trendy bakery products now feature collagen as a trendy functional food ingredient. Discover how this ingredient is being used and marketed in 5 food products, from sports bars to bites and bread.
Exploring the latest trends in sustainable packaging and cutting-edge concepts
Here are four innovative concepts that present a cutting-edge response to consumer demands and pave the way for sustainability.
The 2023 flavor trends you might’ve missed (and will dominate 2024)
Look back on the biggest and newest pastry, chocolate and baked goods flavor trends from last year and unwrap the delectable secrets of the coming year. Find out now.
Farm-to-table bakeries that take transparency and local sourcing to the next level
Consumer interest in local agriculture and a demand for traceable ingredients have given rise to a farm-to-table movement in the bakery industry. Explore this trend and meet 3 frontrunners.
Sell more bread, pastry and chocolate online by addressing these consumer doubts
46% of consumers now buy groceries online at least monthly, but some consumers are still hesitant to buy online. Address these doubts and grow your online revenue.
Pleasure meets performance in chocolate with adaptogens, nootropics and botanicals
The latest rage in functional foods: chocolate with adaptogens, nootropics and botanicals that improve mental health and cognitive function. Find out more on this consumer trend.
Newstalgia combines a longing for familiar foods with a desire for novelty
Discover "Newstalgia" in the bakery and patisserie industry: a culinary phenomenon that melds the desire for the cutting-edge with a yearning for the comforting and the classic.
Explore the swicy flavor trend in patisserie and chocolate
Swicy – an amalgamation of the words ‘sweet’ and ‘spicy’ – is the hottest flavor trend in chocolate and patisserie. Find out why.
The rise of collagen: from secret ingredient to hip functional food
Curious about the possible uses of collagen in bread, cakes and chocolate? Sarah de Pelsmaeker, group health & well-being director at Puratos, is a collagen expert. She talks about how the industry can use this up-and-coming ingredient.
The Rise of Food NFTs and their Impact on Food Culture
One of the biggest retail trends right now is ‘phygital disruption’: a next level experience integrating the physical and the digital world. One of the aspects arising from this trend is food NFT’s. Find out more about food NFT’s and their impact on the bakery, patisserie and chocolate industries and discover 5 cool inspiring examples.
Mochi Classic
Looking for a delicious dessert? Try our classic Mochi recipe made with premium Tegral. Perfect for any occasion!
Kare-Kare
Recipe of Kare-Kare using Belcolade and Topfil
Vanilla and stracciatella ice cream sandwich
Indulge in the rich and creamy taste of vanilla and stracciatella ice cream made with premium Belcolade chocolate. Try our recipe today!
Coverlux Amber Grissini
Our Coverlux Amber Grissini recipe is the perfect way to indulge with the rich flavor of Carat Coverlux chocolate
Babka Original
This Original Babka recipe is made with Mimetic, Puraslim and Soft’r. It’s a delicious dessert that will leave you wanting more!
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