19 Dec 2020
When many bars, cafes and restaurants were forced to close, other companies took the opportunity to diversify or to fill the gap. The year 2020 has shown the resilience of many companies that have reinvented their business model by offering takeaway, delivery or drive-through solutions. And another trend is arising: the trend of dark kitchens. Learn more about these dark kitchens and get inspired by some interesting examples!
Dark kitchens, also called ghost kitchens, cloud kitchens, or virtual restaurants, are restaurants without a front of a house: there’s no dining area where people can sit and eat-in. Instead, these kitchens fully focus on food delivery. Ghost kitchens existed before, but the coronavirus has accelerated this development.
In the Netherlands, delivery-only restaurant Falafellow illustrates the power of the dark kitchen. Falafellow opened two days before the country went into lockdown. It was supposed to be a temporary concept in the delivery of healthy falafel meals, but within a month they were so successful that they decided to continue their service. In the midst of the crisis, Falafellow managed to build great success, and their ambitions for 2021 are even bigger.
A completely different sort of ghost kitchen, but a very inspiring example of being creative in difficult times, is Cuarentena Baking. This Mexican ghost bakery was set up by two broke artists…from home, with a $42 toaster oven they bought on credit! To escape the boredom of the lockdown, they began baking. When they turned out to be very good at it, they started an Instagram account to showcase their baked treats. In no time they had so many clients they could move to new premises, with a new oven. And they’re not the only ones: in Mexico City there’s a blossoming of home-based dark kitchens. To learn more about Cuarentena Baking, read this inspiring NY Times article.