Taste Tomorrow 2022 trend forecast for bakery, patisserie & chocolate

By delving deep into the consumers’ behaviors and needs worldwide, Taste Tomorrow identifies current and future trending topics, illuminating pathways for bakers, patissiers,...

The biggest trends in bakery, patisserie and chocolate sectors: 2021 year in review

What trends have shaped our industry over the past twelve months? In this 2021 year in review, we look at the most interesting shifts in the world of bread, patisserie and chocolate from a...

Use these power ingredients to elevate your bakery, pastry and chocolate products

When developing new products, you’re constantly balancing to bring something to the market that is tasty as well as healthy. Luckily, there are some ingredients that bring both to the...

6 viral TikTok recipes for baked goods and chocolate

The recipe for going viral on TikTok with food? Making something that looks impressive on video is the safest bet. On the social platform focused on short videos, users want to be wowed...

Engagement is the big thing to win consumer trust

Consumers make a good number of demands on their food: it has to be tasty, safe, healthy and preferably sustainable as well. As a producer, you can make all sorts of claims about your food,...

9 bakery and patisserie influencers who hopped on the TikTok trend

Is your bakery, pastry shop or chocolate brand on TikTok already? You may struggle with all the new marketing platforms and methods appearing, but as the most downloaded app around the...

How front of pack labelling changes consumer’s shopping behaviour

To help the growing number of health-conscious consumers select the product with the best nutritional value quickly, front-of-pack (FOP) labeling such as the Nutri-Score has been...

4 trending traditional flavours for the winter months

When the weather gets colder, consumers start craving comfort foods to enjoy while they cosy up and keep warm in their homes. People gravitate more towards cookies, cakes and other sweets...

Matcha and more: meet the trending flavours of Japan

Sushi, ramen, gyoza... Japan’s rich culinary traditions are popular around the world. Now, pastry chefs are turning towards this Asian cuisine for inspiration as well, combining...

Cruffins, brookies and baissants: hybrids remain popular

Consumers all over the world have a soft spot for hybrid bakery goods: traditional patisserie and bakery classics, but with an innovative twist. A new shape, a new combination of tastes, or...

Is coffee flavour the next salted caramel?

Every few years, a new flavour trend pops up – one that you just cannot miss as a baker, patissier or baked goods developer. In the last decade, the biggest ‘it’ flavour...

Veg-based sweet patisserie: the new star of the bakery sector?

Taste Tomorrow's ongoing semantic AI research shows that there is a lot of searching and talking going on online about vegetable-based sweet patisserie. What exactly does this veg-based...

8 x cocktail flavoured patisserie

Flavour house Prova identifies mixomania as one of the five key food trends of 2021, meaning cocktails flavours are being introduced in all kinds of food products. In patisserie, we spot...

Permissible indulgence: these 5 plant-based brands make guilt-free snacks

A slice of cake is the perfect pick-me-up, but we all know that sweets are not the healthiest choice. To avoid feeling guilty after enjoying some patisserie, consumers are embracing treats...

How to future-proof your business with a plant-based product range

As the demand for plant-based food products is growing steadily, more and more food companies are looking for ways to add more plant-based products to their offering. What challenges do...

How the bakery sector can seize the opportunities that surround the gut health trend

Long before anyone had heard of COVID-19, the health food trend and beliefs such as ‘you are what you eat’ and ‘food as medicine’ had been established. However, the...

The latest online craze: vegan indulgences

Between 2018 and 2020, there were more than 739K online conversations and searches for plant-based and vegan food, making it one of the most popular food-related topics. Recently,...

What the foodservice industry can learn from the new normal in China

China was one of the first countries to open up again during the pandemic. In the second half of 2020, consumers’ lives in China gradually returned to normal. Students went back to...

6 bakery and patisserie businesses that tap into #eatertainment trend

Banana bread, focaccia, cookies and sourdough bread: we’ve seen a boom in home baking since last year. 55% to 82% of consumers worldwide tried home baking during the lockdowns and...

Will food become healthier in 2030? Consumer expectations for the new normal

73% of consumers worldwide state depression and mental health have a moderate to severe impact on their everyday life right now. A further 60% say their household income has been impacted...

How the growing consciousness around gut health impacts the bakery sector

The new research data from Taste Tomorrow, the world’s largest ecosystem for consumer understanding in bakery, patisserie and chocolate, shows that consumers are increasingly aware of...

Fair technology brings transparency and sustainability to the food chain

Most food supply chains start in developing countries, where there’s a big gap between the rich and the poor. Whether it concerns coffee, cocoa, nutmeg, coconut, pineapple, cane...

3D printing of food reduces food waste

A cake with a personalised logo, printed live while the customer waits. It sounds pretty futuristic, but it’s 2021, and the future is now. Printing food isn’t just a fun...

3 consumer food trends to watch in 2021

Key trends that are shaping the post-Covid bakery, patisserie and chocolate world

10 concepts that reduce food waste

“I am what I eat”, say present day consumers, millennials in particular. They associate food with their personality. The latest Taste Tomorrow survey revealed that consumers are...

10 plant-based concepts that focus on transparency

Increasing transparency is increasing trust. All consumers actively look at food packaging, wanting to be informed and reassured about the product, the ingredients and the production...

How do we empower consumers to make better choices about their personal health?

The Taste Tomorrow survey demonstrates that consumers are interested in nutrition adapted to their personal needs. Nard Clabbers, Chief Science Officer at Foodned.com, previously Business...

7 x inspiring and sustainable packaging ideas for takeaway and delivery

The number of delivery and takeaway concepts has gone through the roof in 2020. Many restaurants, cafés, bakeries and other food stores that got hit by the lockdowns decided to add...

5 clean label brands to keep an eye on

91% of consumers read information on food packaging. But what information are they looking for exactly? The latest Taste Tomorrow research shows that the listed ingredients grab the eye...

8 innovative concepts with health at their core

More than ever, consumers want to live a healthy life. And while consumers' expectations around health keep evolving, food continues to play an important role in a healthy lifestyle....

A recipe to respond to the global need for healthy food

Consumers across the globe are getting more conscious about their health. And in a healthy lifestyle, healthy food plays an important part. Beside health, consumers value other parameters,...

Bakery boxes are a booming business

Stay at home as much as you can. Governments all over the world are giving this advice to their residents. Working from home became the new normal for many people, and in no time online...

Bonbons with a healthy message

As a designer with an affection for sports and healthy nutrition, Naomi Jansen wanted to present a positive message about nutritious food, without harping on about what’s allowed and...

This is how Pastryclub spreads the risks in times of crisis

The year 2020 turned the world upside down, and not in a good way for most food professionals. Luckily, a year of challenges also provides insights. Back in 2017, Taste Tomorrow spoke with...

The rise of dark kitchens

When many bars, cafes and restaurants were forced to close, other companies took the opportunity to diversify or to fill the gap. The year 2020 has shown the resilience of many companies...

5 cool drive-through concepts in bakery, patisserie and chocolate

Many companies were forced to rethink their business model due to the coronavirus outbreak. Sit-in options were replaced by takeaway and home delivery. And another trend emerged, following...

Portugal: consumer expectations for Bakery in the ‘new normal’

The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat, and how they purchase.  To understand these changes in behaviour and to offer...

A trip around the world in 13 flavours

Many consumers long for unique experiences. They love to travel around the world, discovering new countries, enjoying new cultures and culinary experiences. But in times of covid-19,...

How has ultimate convenience evolved since covid-19?

The latest Taste Tomorrow survey revealed a globally growing demand for ultimate convenience. With consumers being very busy, with little spare time, convenience in buying food had become...

5 inspiring concepts that are proven to grow bakery business in this new normal

How are the worlds of bakery, patisserie and chocolate reacting to the current situation? Although many bakeries have been hit hard by the virus outbreak, others have modified their...

France: consumer expectations for Bakery in the ‘new normal’

The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat and how they purchase.  To understand these changes in behaviour and to offer our...

Greece: consumer expectations for Bakery in the ‘new normal’

The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat and how they purchase.  To understand these changes in behaviour and to offer our...

Italy: consumer expectations for Bakery in the ‘new normal’

The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat and how they purchase.  To understand these changes in behaviour and to offer our...

Malaysia: consumer expectations for Bakery in the ‘new normal’

The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat and how they purchase.  To understand these changes in behaviour and to offer our...

UK: consumer expectations for Bakery in the ‘new normal’

The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat and how they purchase.  To understand these changes in behaviour and to offer our...

Germany: consumer expectations for Bakery in the ‘new normal’

The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat, and how they purchase.  To understand these changes in behaviour and to offer...

Poland: consumer expectations for Bakery in the ‘new normal’

The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat, and how they purchase.  To understand these changes in behaviour and to offer...

China: Consumers expectations for Bakery in the ‘new normal’

The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat and how they purchase.  To understand these changes in behaviour and to offer our...

How to play the long game

“It’s crazy to see how flexible we actually are. We always say it’s hard to change, but we’ve now proven as a society that we can change if we really have to.”...

Polarization in times of quarantine: which way will the consumer’s behaviour go?

Home-quarantine, self-isolation, lockdowns and other types of social distancing have been put in place in virtually every nation around the world. People are recommended, told or obliged to...

Developing consumer behaviour during corona crisis: implications on food businesses

Concerns about coronavirus trigger consumers to adjust their buying behaviour profoundly. Recent research from global analytics company Nielsen identifies six consumer behaviour...

8 x concepts that illustrate the evolution of the hyper personal trend

The past few years, personalised food has become quite common. But the personalisation trend is evolving. It’s no longer just about a personalised birthday cake; it’s getting...

Moodballs: hyper personal candy adapted to your mood

I am what I eat! Many consumers see food as an expression of themselves. They long for food that is adapted to their wishes; the more personal, the better. The Taste Tomorrow survey shows...

Personalisation to the max

Food is becoming more and more personal. Consumers view food as a way to express themselves and they really appreciate custom-made bread, patisserie and chocolate. The Taste Tomorrow survey...

Exceed expectations with this next-level Easter egg

Enjoying food is about more than just eating – it’s the whole experience surrounding it. Consumers want to be impressed and surprised with the unexpected. Aspects like...

Bringing a next-level experience to the working day – and beyond

Bee+ is a high-end space operator, established in 2015 in China. The company offers its business clients a unique proposition. Bee+ believe that through redesigning and rebuilding physical...

3 x concepts that use technology to provide a next level experience

Consumers are hungry for new experiences. They want to discover new things and like to be amazed and surprised. The Taste Tomorrow survey revealed that 75% of worldwide consumers is looking...

Taste is king, but experience is queen

Consumers want to be amazed and surprised by unexpected elements. While flavour is crucial, experience goes well beyond the food itself. Atmosphere, innovation, service with a smile and...

The need for personalisation: 12 inspiring concepts

Consumers are unique individuals with personal preferences. The food they buy has to match those personal tastes as closely as possible and people clearly want more input in the preparation...

How the BreadBot caters to the need for ultimate convenience and freshness

With so little time and such busy lives, consumers demand the ultimate in convenience. They want immediate access to everything they desire, without having to wait or compromise. Buying...

This tube cake is as convenient as it is delicious

Today’s consumers have busy lives, so convenience is important in everything. Even when it comes to food. The latest Taste Tomorrow survey revealed that consumers all over the world...

11x all-day breakfast around the world

Standard times for eating breakfast, lunch and dinner are fading away. Consumers want to eat what they like, at the times they like. All-day breakfast is a fast-growing trend that caters to...

Ultimate convenience through smart tech solutions

With so little time and such busy lives, today’s consumers demand ultimate convenience. They want immediate access to everything they desire, without having to wait or compromise....

6 ways of buying food in an ultimately convenient way

Today’s consumers are increasingly busy. With so much to do and so little time, convenience is of growing importance when it comes to buying food. The latest Taste Tomorrow survey...

“Companies should provide an honest explanation of their packaging choices”

When asked, the vast majority of consumers state that they read the information on the food packaging they buy. Labels as well as the packaging itself are increasingly important means of...

“The role of packaging will become even more important”

When asked, the vast majority of consumers state that they read the information on the food packaging they buy. Labels as well as the packaging itself are increasingly important means of...

This bread takes transparency to the next level

Consumers are seeking more and more information about the products they consume. They long for transparency and want access to all the information about the product they’re buying....

Clear labels are a must

The vast majority of consumers regularly read the information on the packaging of the finished goods they buy. They look for clues to reassure themselves about the quality, the ingredients...

Transforming the food system together

One of the key insight trends of the Taste Tomorrow survey is ethical lifestyle. Consumers want to act responsibly and, as food and ethics are closely linked, they want to eat ethically as...

How ethical food choices shape our future

Consumers increasingly want to make ethical food choices, taking into account their personal values and the interests of the planet and the people living on it. The Taste Tomorrow survey...

A recipe that fits an ethical lifestyle

Consumers increasingly want to make ethical food choices, because ‘you are what you eat’. Food should not be just good for themselves, but also for the planet and for future...

Staying true to craft

According to the Taste Tomorrow survey, consumers crave for craft. David Redon is what you would call a true craftsman, after he was trained as a Compagnon du Devoir*. A former Puratos...

5 x concepts that showcase their craftsmanship

Craft is hot! To attract consumers, it’s important to wake up the artisan in you. Be inspired by these 5 concepts that showcase their craftsmanship!

Consumers crave craft

Consumers are happy to pay a premium price for baked goods that meet or exceed their expectations. That was one of the conclusions of the latest Taste Tomorrow survey. One of the values...

Express your love of craft with this Fusion Focaccia

Craft is all about food with a human touch that showcases the artisan’s expertise and their love for the product and the craft, as well as the sharing of tradition and heritage. Using...

The multi-sensorial aspect of freshness

According to the Taste Tomorrow survey, freshness defines consumers’ perception of quality. Scent, baking time, a short shelf life, look & crunchiness all play a key role in this....

3 x concepts that preserve and radiate freshness

If it’s fresh, it’s good. For many consumers, a product’s freshness defines its quality. They use all their senses to determine how fresh a product is. Does it smell, look...

Offer ultimate freshness with this Multigrain bread

Many consumers feel that products which look and smell fresh, radiate high quality. That was revealed by the latest Taste Tomorrow survey, together with eight other global trends. So, to...

How freshness defines the quality perception of baked goods

The freshness of a product has a big impact on consumers’ perception of quality. To determine product freshness, they use all their senses: smell, sight and touch. But the latest...

The unstoppable health trend: does function beat flavour?

Food plays an important role in terms of energy and health. As consumers are increasingly striving for a healthier lifestyle, food is becoming more and more important. The Taste Tomorrow...

Healthy food is more of the good and less of the bad

Food plays an important role in giving a feeling of energy and health. And as consumers more than ever want to live a healthier life, the importance of food is growing. But what do...

How to measure and adapt to evolving taste preferences

For most consumers, taste is crucial when buying a product. But how can you assess whether the taste of your latest creation is going to appeal to your target audience? Apparently,...

A recipe to respond to the global need for perfect taste

Taste is a very important factor for consumers when they decide to buy bread, patisserie and chocolate. It’s even more important than freshness, which was most important in 2015. This...

3 x companies that understand that taste is everything

For most consumers, taste is the crucial factor when they decide to buy bread, patisserie or chocolate. Freshness and price are less important. That was one of the outcomes of the latest...

Taste is crucial when buying bread, patisserie and chocolate

Taste has become the number one criterion for many consumers when buying bread, patisserie and chocolate. Where in 2015 consumers still said freshness was the most important reason, the...

The best of Netflix for bakers, patissiers and chocolatiers

Movies and TV series about food are currently all the rage. Popular on demand services such as Netflix offer a great variety of food films and series. And yes, there are also items that are...

Brazil’s best baked goods concepts

Thinking of Brazil, baked goods might not be the first things that come to mind. But make no mistake. These 7 hot spots prove that everyone who is into bread, patisserie or chocolate...

Detecting Global Consumer Trends in Bakery, Patisserie and Chocolate to Inspire Innovation

Investing heavily in detailed consumer insights can help business-to-business companies become even more successful. If you want to innovate and differentiate yourself on the market there...

6x hot concepts in Turkey

When thinking of baked goods in Turkey, your mind might immediately jump to baklava. The rich sweet dessert pastry made of layers filo filled with chopped nuts and sweetened with syrup or...

Mexico’s marvellous baked good concepts

Mexico: land of the Maya and Aztecs (the inventors of chocolate), and land of burritos, tacos and nachos. But these are not the only baked goods that Mexico excels in. Discover 6 concepts...

5 concepts to explore the Pancake trend

Pancakes are eaten all over the world, and in many forms. As one of mankind’s oldest prepared foods, you’ll find them in almost every cuisine in the world. From French crepes,...

Discover 6 hot Italian concepts

Italy is famous for its fashion, culture and rich history, but also for its food. Everybody knows pizza, Parma ham and Parmesan cheese. "Baked goods might not directly come to mind...

The power of influencers: resist or embrace?

You’re attending a birthday party with your best friend and he loudly proclaims: “This is absolutely the best cake I have ever eaten”. His enthusiasm convinces everyone to...

"Go nuts with donuts"

There’s doughnuts… and there’s doughnuts. While the simple sugar-coated doughnuts and the ones glazed with a little icing and chocolate sprinkles remain popular, we see...

5 vegan cool concepts

Vegetarian concepts are becoming more commonplace. A growing number of people are trying to replace the proteins in meat and fish with proteins from vegetables. And while veganism is not...

HOW TO: 7 tips to reinvent your classics

In today’s ever-changing world, consumers rely on tradition and routine. And that's exactly why classics will always remain a popular staple in the baked goods industry. Even so,...

Portland’s precious baked good concepts

Keep Portland weird. That’s the inspiring motto of this green and bustling city. Voted one of America’s best food cities by the Washington Post in 2015, Portland offers...

Social blurring: Laundry, learning and lots of doughnuts

To distinguish your food service concept, you have to do something different from the rest. That’s exactly what entrepreneur Mark Nijhuis has done with his blurring concept, ‘De...

Personalisation: a trend in baked goods

Every person in the world is unique and has his personal preferences. That’s why personalisation is trending. The clothes they wear, their shoes, their car, their coffee…...

7x Instagrammable bakeries

These days, food does not only have to be tasty, we also want it to look ‘instagrammable’. That applies to dishes, but also to bread. Besides its delicious scent and taste, we...

Insight: consumers are lost in translation

People are bombarded with messages from all kinds of media about what is good for them and what is not. They often lack detailed consumer knowledge and base their beliefs on perceptions...

Consumer insight: an individualistic approach to sustainability

Consumers look at sustainability from their own perspective rather than on an environmental scale. Wasting food, for example, is in fact a waste of valuable natural resources. But, from a...

The story of Berlins’ Sawade: Praline maker and seller of special moments

“No one buys pralines because they’re hungry. It’s always a special moment for yourself or somebody else”, explains Benno Hübel, owner and CEO of Sawade in...

Fact checking: the truth about bread

Consumers are being bombarded by often contradictory messages through all kinds of media channels about what food is good for them and what is not. As a result, consumer knowledge is often...

Must visit: 4 of Berlin’s hidden chocolate jewels

The theory that good chocolate can only be found in Belgium has just been proven wrong. We visited Berlin and were blown away by the amazing chocolate shops and delicious pralines that the...

Benefit from the fast casual trend

Fast casual concepts are conquering the world. The quick service of a fast food restaurant combined with fresh, healthy products, an appetising presentation, a good story and a fun...

The story of sourdough

Sourdough is a traditional fermentation-based breadmaking process that has been around for more than 5,000 years. About 150 years ago, it was largely forgotten due to the industrial...

How a pastry chef’s dream came true: the story of CODA dessert restaurant

“After specialising in restaurant pastry I thought, what’s next? A pastry shop? A chocolate shop? No! I wanted to have my own dessert restaurant,” explains head chef...

Sourdough expertise: mastering a consistent quality

Creating a sourdough is easy. It always consists of the same basic ingredients. Maintaining an active sourdough is a bit harder. Baking a tasty sourdough bread with a good rise and...

The more natural, the better

Consumers are looking for more natural ingredients. Jennifer Pagand, R&D manager for innovative bakery mixes at Puratos, shares how the company is responding to this need, and its...

Stockholm’s stars in bakery and patisserie

Stockholm is a popular destination for city trips. Built on 14 islands, each with its own identity, this beautiful city has it all: beautiful green parks, trendy shops, cosy markets,...

Cokoa: a unique floral pastry concept

Floral pastry. That’s what defines Cokoa. In this modern patisserie shop, the architecture of taste meets the beauty of flowers. In her unique Ixelles-based concept, just south of...

How to educate consumers that are lost in translation

Consumers lack the fact-based knowledge they need to make good food choices. They are lost in translation and desperately looking for the truth. That was revealed by the Taste Tomorrow...

How to relate to the vibrant over-65 demographic

Ten years ago, senior marketing hardly even existed. Advertising companies ignored the over-65s or simply treated them a single, homogenous demographic. Nowadays, 65 has become the new 50....

Sydney’s sizzling hot bakery concepts

The first things that come to mind when you think of Sydney are probably its famous Opera House or surfers riding the waves at Bondi Beach. But did you know that Sydney also homes some...

Benefit from the glocal kitchen trend

Local sourcing is a trend. And that’s hardly surprising, given its positive impact on the environment. At the same time, many consumers are seeking adventure in their food: they long...

How the ‘food under pressure’ perception offers great opportunities

The Taste Tomorrow survey revealed that consumers are afraid that the quality, freshness, and naturalness of our food are all declining. They believe that food quality and healthiness have...

Beans, bars and bonbons in Budapest: Rózsavölgyi Csokoládé

12 years ago, Katalin Csiszár and her husband founded their bonbon and chocolate making company, Rózsavölgyi Csokoládé. Not entirely satisfied with the...

The power of packaging: go sustainable

Packaging is not only becoming smarter, but also more sustainable. “You see the trend towards sustainability and a circular economy everywhere. This of course impacts the world of...

How to benefit from the Instagrammable food trend

Food is no longer a way to feed yourself, it has become a lifestyle. Many millennials call themselves “foodies”. They’ll stand in line for the perfect pastry, coffee or...

The evolution of the Age of Abundance trend

More than 50% of consumers worldwide expect food to become more diverse in the future. This was one of the outcomes of our latest Taste Tomorrow survey. Moreover, the survey showed...

Generation Z: the generation that has never been offline

Those looking to respond to trends in food would do well to look at the behaviour of new generations. Previously, we investigated the world of millennials together with Hans Steenbergen,...

Hot bakery concepts in New York City

Nicknamed ‘the city that never sleeps’, New York is famous for many things including its high-paced lifestyle and bustling nightlife. But New York also has a vibrant food...

The only way forward: innovation as a business strategy

Consumers set high standards. They are always on the look-out for the right product offer in the right circumstances. It's challenging for the industry to meet these demands, now and in...

The power of packaging: how smart can packaging be?

Packaging used to solely function as a logistic tool to transport a product from A to B. How things have changed! It’s no coincidence that Puratos has a dedicated team working...

10 x hot and sweet concepts in the USA

Travelling the world is always inspiring. In this article, Taste Tomorrow takes you to the United States of America and visits unique concepts in bread, chocolate and pastry. Get inspired...

Raw vegan desserts and treats in Budapest: Naspolya Nassolda

After being on a raw food diet for almost a year, Réka Bárányos and her fiancé felt really healthy but they also yearned for some sweet treats again. They...

Pastryclub’s open kitchen: Seeing the baking sells

‘Wow!’ is often the initial reaction of new customers at Pastryclub in Eindhoven (The Netherlands). “Everyone is so enthusiastic about our concept, it’s totally...

How new technologies impact your business

New technologies are being developed every day, creating numerous new possibilities. They make it possible to work more efficiently, to save time, to reduce waste and to customise food....

Awesome Amsterdam: 7 x trending concepts

Every week a few more food entrepreneurs open new businesses in Amsterdam. You can find food concepts on the corner of almost every street. The turnover of food and beverages in Amsterdam...

How to capitalise on your bread classics

The classics will always hold their ground in the world of bakery. People travel a lot and they like to taste new flavours and innovations. But they also crave tradition, routine and...

Local influences around the world

One of the most important food trends of 2017 is New Nomadic Cuisine. This culinary trend was sparked by millennials who longed for food that was local and sustainable but also met their...

Reconnecting with food: the trend continues

In August 2016, chef and food journalist Danny Boome shared his vision for people’s relationship to food. He saw a growing number of people who wanted to reconnect with their food and...

8 x blurring bakeries

In recent years, retail and foodservice outlets have established lots of innovative connections with one another and often reside in the same building. This trend is called blurring....

Hybrids : halfway between classics and innovation

Consumers around the world want both innovation and classics when it comes to baked goods. The Taste Tomorrow survey reveals that consumers enjoy new types, shapes and textures just as much...

Riding the food delivery trend

The food delivery market is exploding. Once reserved for pizzas, these days all sorts of meals can be delivered to your door. Most of the meals are ordered online and things can be...

The best of Budapest: 8 concepts in baked goods

Budapest, with its nearly 2 million residents, is famous for many things: its public baths, the oldest underground metro of Europe and its vampire legacy, among many others. But did you...

The millennials are on their way

Anyone who wants to respond to food trends needs to observe the behaviour of millennials, the new group of consumers born between 1980 and 2000. Trendwatcher and chief editor of Food...

A closer look: the effectiveness of claims on packaging

In recent years, conflicting media reports and food scandals have triggered the suspicion of consumers all across the globe towards food products; or have at least caused them to be more...

Eating in style on-the-go

As we shift from three meals a day to a pattern of smaller and more frequent snacks, consumers are increasingly opting for to-go and on-the-go food. This brings new opportunities to create...

Drive-through bakery BROODS: the power of simplicity

Today’s consumers are eating more on-the-go and more often too. Products that fulfil this need are becoming increasingly important. A good reason for entrepreneur Daphne Kempers (23)...

HOW TO: 6 tips for in-store communication

Today’s consumers want to learn more about the food they eat. This is partly due to simple curiosity, but also reflects a growing concern for freshness and quality. Being...

Cleaner label

Consumers want to know the composition of their food. Therefore, they pay more attention to the product label. Consumers prefer short, clean and clear labels, with mainly natural...

Sustainable chocolate claims: effective or not?

Anyone researching sustainability nowadays is walking on thin ice. When interviewed, consumers are often inclined to give politically correct or socially desirable answers, while their...

Puraslim: premium quality at lower cost

Throughout the day, wherever and whenever, consumers crave for baked goods that are healthy and superior in quality, taste and freshness at affordable price levels. Bakers want to fulfil...

Cacao-Trace: for a shared value from cocoa bean to chocolate

Chocolate has been cherished for thousands of years and its future depends on a more sustainable supply chain. Consumers encourage more sustainable sourcing, but only if it does not...

Eataly: mastering the art of storytelling

Think storytelling, think Eataly. If there is one concept in the world that serves as a storytelling best practice, it would be Eataly. Eataly is a fresh market, supermarket and restaurant...

Cremfil Ultim: for an increased shelf life

With rising consumer expectations the baked goods industry is not only challenged to improve the quality perception, but also for sustainability reasons: a long lasting shelf life can help...

Picnic pleasure: daylong freshness

Taste, freshness and healthiness. Those are the three criteria consumers’ value when buying baked goods. It's all about opting for the right balance. With Puraslim, Puratos offers...

Cookie triangle: reduce waste by improving freshness

Together with taste and health, freshness is one of the three main criteria when buying patisserie and chocolate the Taste Tomorrow research shows. In an attempt to combine these three...

Cho'code recipe: cracking the sustainability code

Cacao is a versatile ingredient: it’s considered to be nutritious and energizing on top of being delicious. Puratos offers Belcolade: real Belgium chocolate, made from cacao...

Belcolade: The real Belgium chocolate

Cocoa is nutritional, energizing and a natural source of magnesium. From this natural power-ingredient Puratos crafts Belcolade: real Belgium chocolate. Through the selection of the finest...

Video: origin as a quality statement

When focusing on the taste of a product, our five senses are not enough. According to Prof. Massimiliano Bruni, head of the Food & Beverage Knowledge Centre in Milan, you need to add a...

Recipe: Snack balls

Consumers tend to pay more attention to the product label. They prefer clear and cleaner labels; labels that can easily be read and understood, containing only the necessary ingredients....

Yes, appearance does matter: 10 'breadtaking' concepts

The interior design of your shop is a perfect way to support the quality and character of your baked goods. Show the baking process, share stories about the origin or communicate your core...

Tegral Satin Cream Cake

The Taste Tomorrow survey shows that 65% of consumers around the world lean more towards reading labels in detail. A cleaner label will help consumers make conscious decisions in buying...

La Manita: a handful of bread flavours

In a market where consumers are lost in translation and somewhat fearful about the naturalness and healthiness of their foods, there is a great opportunity to capitalise on the intrinsic...

Softgrain: for variation in health and taste

Wholegrain is what you call a real power ingredient for bread, as it brings together great taste and health. Wholegrains are superior to refined grains because they include fibres,...

Mobile sensory lab helps discover consumer preferences

At Puratos we are known for our focus on research & development. We use qualitative analysis to develop better products and solutions to meet our customers and consumers wishes. Puratos...

Reconnecting with food

Consumers often have little knowledge about the food that they are eating. They simply have no clue on where, by whom and how it is produced. But there is hope. According to Danny Boome,...

Innovation funnel: same shirt, different sizes

Els Dumont is the R&D innovation supportive manager at Puratos. Her role is to support the project managers that lead the Puratos innovation processes. Els illustrates the different...

Fruit fillings: tasty goodness from nature

Consumers nowadays opt for more natural ingredients. Looking at patisserie, the Taste Tomorrow survey shows that fruits are perceived as the best ingredients to bring both taste and...

Surprise your consumers with a big boost of fruit - recipe 1/2

Consumers around the world consider fruit fillings as the winning ingredient in sweet baked goods, as it provides great taste and adds a sense of healthiness. To help you capitalise on the...

Fruity fillings to please your customers' taste buds - recipe 2/2

Consumers around the world consider fruit fillings as the winning ingredient in sweet baked goods, as it provides great taste and adds a sense of healthiness. To help you capitalise on the...

Healthy or tasty: why choose?

Consumers are looking for the right balance between counting calories and treating themselves. To be more in control of what they eat, they will opt for ingredients that are both tasty and...

Frozen: better than fresh?

The Taste Tomorrow survey shows that consumers primarily judge the freshness of bakery products by their smell, crunchiness, and the moment of baking. It is therefore important that...

How to build the perfect instore bakery

In today's competitive environment, retailers need to differentiate to attract shoppers and increase their loyalty. Fresh categories in general, and fresh bakery more specifically play...

Kamps Backstube delivers freshness 24/7

For bakeries and supermarkets the oven should be the centrepiece of the shop or bakery section. It has a magnetic appeal for consumers: it disperses an irresistible aroma and it triggers...

Berlins' best: trends in baked goods

For years, Berlin has been known for beer and bratwurst. That was before. Now eating and food have become a lifestyle, and the city is reinventing itself. We visited Berlin, and were...

O-tentic: for natural breads with an authentic taste

O-tentic is a natural unique active bakery component that gives you the creative freedom to make breads with an outstanding, authentic taste and texture, without the need for long...

A great base to start your sandwich

Consumers are constantly looking for new flavours and taste experiences. How can you innovate with a product percieved as classic, such as bread? Its base is as simple...

A glimpse into the Carrefour oven

The Carrefour Hypermarket Mons (Bergen) in Belgium is a perfect example of the 'open oven’ trend. The open oven allows shoppers to see with their own eyes how the product is...

The new generation lamination fat: Mimetic

There is something about eating French Viennoiserie: the cracking sound, the golden beauty, the perfect layers and the exquisite sensorial experience in the mouth. With Mimetic you will...

Freshness on the shelf: Fruit Biscuit Tartelette

Our survey reveals that consumers around the world expect food to become more expensive and fear for the freshness of food. According to them, crispiness and texture define the freshness of...

Expert opinion: The future of online fresh food shopping

At our Taste Tomorrow event in Chicago, David McInerney − co-founder of FreshDirect, an online food supplier specialized in fresh produce − took the stage to talk about the...

Video: Ashwin Prasad of Tesco, on consumer expectations in quality

Food health and quality are clearly under pressure. Consumers are fearful for food in the future. Ashwin Prasad, previous category manager of bakery products at Tesco, affirms the...

Deli Cheesecake, creates a smile every time...

Inspired by the renowned New York Style Cheesecake, Deli Cheesecake is the first ready to use Cheesecake base containing the traditional cheesecake ingredients: cream cheese and...

The famous cheesecake: a timeless classic!

In a world where food is under pressure, people rely on tradition and routine. Classics will always remain in the bakery industry, which is why you should not throw away your evergreen...

The open oven concept: a magnetic appeal

The centrepiece in any bakery or supermarket bakery section should be the oven. A study conducted by Taste Tomorrow revealed that an open oven has a magnetic appeal that consumers find...

Insight: consumers fear the future of food

Although consumers have positive expectations regarding variety, availability, innovation & convenience of the food o­ffering in the future, food quality and healthiness are clearly...

Acti-Fresh for fresher cakes

Tackling the cake industry’s biggest challenge! Our Taste Tomorrow survey shows that freshness is the number one criteria in consumer satisfaction when evaluating cake products....

Extra fresh muffins: a winner on-the-go!

Clockless eating is the new meal reality: globally we experience a shift from three main mealtimes to a pattern of smaller meals during the day. As a result consumers eat more and more...

'You need to listen to what consumers don't say as much as what they do say.'

Better innovation today starts with more ambitious thinking about tomorrow. According to Michael Lee, CEO of New York-based Studio Industries and founder of the Future Market, you should...

Foodtrucks are here to stay

The maturation of the mobile revolution The Taste Tomorrow study reveals that people consider on-the-go eating to be an integral part of the future of food. En masse, young entrepreneurs...

'You need to date your customers.'

Instead of fighting your competitors, you need to think about dating our customers in order to come up with better ideas for innovation. According to David Robertson, Professor of Practice...

Carat compound: the perfect chocolate touch

Carat is a high-quality range of compound chocolates and fillings, that is especially designed especially for artisans, industrials and supermarkets alike. The Carat range from Puratos is...

Mix & match to taste: Tartelette

Consumers want the food they buy to reflect to their own personal tastes as closely as possible. We call this trend 'My-nnovation'. To make it even more complex for operators, they...

Why do we need to keep innovating?

It's the age of abundance. When asked about their expectations for the year 2025, consumers around the world state that they expect more food innovations are coming their way....

Sunset Glaze - The Golden Egg-wash alternative

Sunset Glaze is one of the ingredients in this month's Taste Tomorrow dessert, the reinvented classic: Tarte Tropézienne. Although only a small element in the full...

A recipe to capitalise on the classics

The classics will always hold their ground in the baked goods industry. People are creatures of habit when it comes to bakery products. In an abundant world of food where quality and health...

Customisation for consumer satisfaction

Consumers are unique individuals with personal preferences. And, as our Taste Tomorrow research shows, they increasingly want the baked goods they buy to meet their own tastes. People...

Three key criteria for buying baked goods

Across the globe, when consumers buy bread, pastry, patisserie or chocolate, their decisions are driven by three key criteria: freshness, healthiness and taste. Of the three criteria,...

Consumer insight: it's the age of abundance

The Taste Tomorrow research shows that more than 50% of the consumers worldwide expect food to become more "diverse" in the future. Consumers believe more variety, broader...

Infographic: Age of Abundance

The key results of the Taste Tomorrow study have been summarized in four key observations. Discover more about the Age of Abundance.  Scroll down the page to get the latest insights.

The importance of being a data driven business

“We want to know what truly drives the consumer” Stephen Bates of Aryzta Bakeries Europe was one of our keynote speakers at the Taste Tomorrow event in Berlin. As Head of...

The purpose of Taste Tomorrow explained

Every three years Puratos conducts a far-reaching study, to understand the trends in consumer behaviour regarding bakery, patisserie, pastry and chocolate. At the Taste Tomorrow event in...

What will we taste tomorrow?

During 2016 we will share the topline of the results from our Taste Tomorrow consumer study with you. Our survey set out to explore how more than 11.000 consumers around the world perceive...

Review Taste Tomorrow event Chicago (video)

During our world tour of Taste Tomorrow events, we present the topline of our Taste Tomorrow research. In Chicago the results and differences between countries in North,...

A dining experience for all five senses

At each of our Taste Tomorrow events we focus on sharing interesting content but at the same time we try to give our guests some unforgettable food-experiences. During the networking...

Review Taste Tomorrow event Berlin (video)

Differences in consumer behaviour can be quite significant between continents or even regions. At our Taste Tomorrow event in Berlin last September we focused on the specific...

'We have to learn what "variety" exactly means'

'I think across all product categories consumer demand is rising. As an industry we have to understand what variety exactly means to a consumer: is it just a different flavour or do...

'Consumers outgrow the simplicity of older brands'

'Consumers are looking for more differentiated products and brands. The biggest trend in emerging markets - especially in India - is that consumer demand is maturing, outgrowing the...

Review Taste Tomorrow event Tokyo (video)

Over 200 participants, from more than 20 different countries gathered in Tokyo last May to be the first to get updated on the results from the latest Taste Tomorrow survey.

A world tour of events

In 2015 the results of our latest Taste Tomorrow survey have been shared during our world tour of Taste Tomorrow events. In May we kicked of in Tokyo, in September we hosted the Taste...

The New Consumer Rules

Taste Tomorrow is Puratos' platform for consumer insights. Every three years we conduct an extensive international consumer study that offers clear insights into changing consumer...

Super bakery trend: two cool examples

Super bakeries are a common phenomenon in Brazil. Entrepreneurs are keen to deploy additional activities when they believe they can make a profit. That's when we see hybrid bakery...

Trend insight: why super bakeries are booming in Brazil

The super bakery trend is a worldwide phenomenon. All over the world we see bakeries extending their activities and product portfolio in order to compete with supermarkets and foodservice...

Trend focus: Super Bakeries

For the future, we see two directions in which successful bakery, patisserie and chocolate shops will evolve. One road is to make a 'superstar' out of one bakery product....

Superstar: L'eclair nouveau

The best things in life never go out of fashion. For many, the éclair is their first encounter with French patisserie. Its distinctive shape and attractive toppings ensure...

Taste Tomorrow digital magazine

The third edition of Taste Tomorrow magazine is now available online. In this digital magazine we focus on three mega consumer trends: Meal Mobility, the rise of Superstars & the...

Superstar concept development

"The éclair concept follows the same trend that we have seen for the last 15 years with macarons or cupcakes for example". They are individual pastries that can be filled...

A festive superstar concept: Pasteleria Tia Lucy

At Pasteleria Tía Lucy, in Chile, they specialize in celebration cakes. A true 'superstar' product that can appear in almost every imaginable taste, shape and size. We spoke...

Trend focus: Superstars

For the future, we see two directions in which successful bakery, patisserie and chocolate shops will evolve. One road to success will be shops that build their concept...

Behind the scenes: the product development process

“Puratos is a reliable partner in innovation for its clients. We create applications to help our customers make a difference. That's where our value lies," says Luc-Dominique...

'Meal mobility is a key customer need'

The meal mobility trend has had a profound impact on the product development of many foodservice concepts. A concept that has incorporated meal mobility from day one is the popular...

Meal mobility: up to the challenge

As consumers tend to snack more "on the go", in the future food will become more portable and will, in general, be easier to eat. At point of sales, this results in an increased...

Trend focus: Meal mobility

Many consumers already live in a new, ‘unstructured meal reality’, replacing the 3-meals-a-day standard with several snacks eaten throughout the day. With consumers expecting to...

Trend focus: Local and Global

In a globalising world, people struggle to find a well-defined identity. Local food culture has become a way of self-expression. Like fashion, art or music, food is becoming an...

Cake innovation inspired by Japan

With three cake production lines that are typically Japanese of origin, machine manufacturer Masdac has stormed the European and American market in a short space of time. What are their...

Product concept: Cakes of the World

Consumers are looking for variation and new experiences. Cake producers and retailers are seeking differentiation. To answer both needs, Puratos came up with ‘Cakes of the...

Local heroes in bread

By providing a range of convenient breadmixes and easy to follow recipes, Breads of the World helps to create original and tasty breads from all over the world. Varying from Mexican sweet...

Cool concept video: Pastelerías La Esperanza

Pastelerías La Esperanza in Mexico is an example of a concept that has successfully integrated the Authentic Bakery Feeling in her shops. Taste Tomorrow spoke with marketing director...

How to integrate that authentic bakery feeling?

Consumers seem to want a sensory and artisanal experience without compromising on convenience. The authentic bakery feeling should be a 360 degrees multi-sensory...