5 Feb 2016
Across the globe, when consumers buy bread, pastry, patisserie or chocolate, their decisions are driven by three key criteria: freshness, healthiness and taste. Of the three criteria, it’s always taste that comes as number one.
Hakim Zemni, Managing director Belgium of the research agency InSites Consulting, introduced the concept of the baked goods triangle during our Taste Tomorrow events in Tokyo, Berlin and Chicago. 'The three criteria form what we call the "baked goods triangle". It is very important to consider these elements in order to meet your consumers' future needs.'
When buying baked goods, consumers always take the following three questions into consideration:
For more information on how you can leverage the power of the baked goods triangle, contact your local Puratos representative.