The biggest hypes in bakery, patisserie and chocolate according to our semantic AI social listening
29 Jan 2026
In 2026, most bakery, patisserie and chocolate trends are no longer born quietly in R&D kitchens. They erupt online, rack up millions of views, and bulldoze their way into supermarkets, bakeries and foodservice outlets worldwide. Using semantic AI technology across 8 languages and 56 countries, we track which treats are gaining real momentum. These are the viral recipes and products consumers cannot stop watching, sharing and eating right now.
Japanese yogurt cheesecake
Japanese yoghurt cheesecake proves just how quickly recipes can go viral. This super easy two ingredient dessert seems to explode out of nowhere. There have been over 2.6 million global consumer searches and conversations the past month, a staggering increase of 225.398% compared to the quarter before. The trend started in Japan, but really blew up when TikToker Stan Fukase posted the treat on his account @worldofxtra on January 7.
If you haven’t seen the recipe yet, it consists of nothing more than pressing cookies into a tub of thick Greek yogurt and placing it in the fridge until the cookies soften. The simplicity has fueled the hype, just as the possibility to tweak the recipe to your own liking. Creators on TikTok and Instagram are posting videos under #JapaneseCheesecake or #YogurtCheesecake making their own version with Oreos or digestive cookies, fruit yoghurts or a tiramisu twist.
The top 5 countries for the Japanese or yogurt cheesecake hype are the US, India, Canada, Italy and the UK. But news reports on empty supermarket shelves for Lotus Biscoff cookies, caused by the popularity of the yoghurt cheesecake, are coming from all over the world.
Dujjonku (or Dubai chewy cookie)
The treat that has Korean social media users in a chokehold at the moment is dujjonku or Dubai chewy cookie. The indulgence consists of pistachio cream with strands of kataifi pastry, packed in melted marshmallow with a dusting of cocoa powder. With stretch, pull, crunch and an oozing filling, dujjonku is all about exaggerated mouthfeel and visual drama.
The hashtag #Dujjonku alone has been tagged in over 30,000 posts on Instagram, and delivery app searches for the cookie jumped more than 300 percent in early January, according to Baedal Minjok data. Searches for ‘Dubai Chewy Cookie’ have skyrocketed by a staggering 3,700% in just one month.
The interest in this treat started with Instagram-posts from famous K-pop stars in September and got an extra boost when Chef Ahn Sung-jae, judge from Netflix cooking competition Culinary Class Wars, prepared his own version of dujjonku on his YouTube channel in December. Now interest in the dessert is spreading across the globe according to our data. Especially in the US, China, Canada, France, Germany, UK, Philippines, Italy and Japan consumers are discussing the Dubai chewy cookie.
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