28 Mar 2023
Can we still call the hybrid pastry a trend, or has it become a bakery and patisserie staple? New ones have continued to appear on the market since Dominique Ansel invented the cronut back in 2013, and consumers are hungry for familiar products with a novel twist.
Our Taste Tomorrow worldwide consumer survey shows that:
There’s still plenty of scope for bakers and pastry chefs to continue developing new variations on classic treats.
A combination of the Japanese mochi rice cake and a deep-fried donut, the mochi donut isn’t a completely new invention; it dates back to the 1990s. But this chewy, elastic product is going through a revival. In Amsterdam, NOBU recently opened a dedicated mochi donut shop. The snack has several USPs: it's easily shareable, not too sweet, and has a naturally gluten-free dough.
Asian sweets with interesting textures, like the mochi, are a global food trend. Discover other interesting examples.
The croffle, a croissant-waffle hybrid, originates from South Korea but has now gone international. A bakery in Queens called Croffle House introduced the treat to the United States, offering sweet croffles dipped in chocolate or topped with cream and fresh fruits, and savory options with melted cheddar on top. Several other cafes and bakery shops have added croffles to their ranges. Will the hype persist? Time will tell!
It can’t easily be traced back to a single inventor, but trendy restaurants and coffee shops have suddenly embraced the baklava cheesecake as a dessert or treat. It’s made from flaky filo pastry with an orange-blossom cheesecake filling and topped with honey and pistachios. The creaminess and crunchiness are a match made in heaven!
We featured a whole list of sourdough innovations last year, such as croissants, panettone, and brioche, and now we have the sourdough donut too. Based on sourdough instead of yeast dough, it has a distinct taste and attracts consumers who are already fond of sourdough bread products. Donut shops around the world creating exclusively sourdough varieties include The Rolling Donut in Ireland, Soughdara in Indonesia, and The Everyday Kitchen in Canada.
When New York’s Lafayette Bakery launched its Suprême last year, it attracted worldwide media attention. The circular croissant, also known as the New York Roll and created by pastry chef Scott Cioe, is made from laminated pastry filled with pastry crème and topped with ganache and a crumbly topping. This unique treat was an instant success, with long lines of people wanting to try it. The Suprême has been followed by round croissants in other countries, such as the Singaporean Swish Roll and the Bolivian Emilia Almacen.
Can you guess what the crogg is made of? You probably got the croissant part right, but the ‘gg’ comes from ‘egg’. The crogg, a Japanese invention available exclusively in Osaka, consists of a 27-layer square croissant with velvety egg cream custard in the middle. It can be eaten hot or cold, but warm and fresh from the oven at the Crogg bakery is definitely the preferred option for most fans.
7. The doffle Why combine just two pastries when you can use three? Bear Doughnut in New York created a tri-hybrid dessert that looks like a cross between a donut, a bagel and a waffle. Meet the doffle: two mochi waffles with yogurt whipped cream sandwiched in between. For now, the doffle comes in a blueberry and apple-cinnamon flavor, but the options will expand if the pastry becomes a hit.
A few tips to help you come up with your own hybrid:
Start with the visual aspect: what would look good?
Play around with different pastry names and think about products that work well together in terms of taste, texture, and sound
Analyze the key features of the pastries you're combining to make sure you pick the best of both worlds
Test your new hybrid creations by making small batches and offering them to customers for feedback
Looking for more inspiration?
Check out the incredible creations of these seven trending patissiers on Instagram and TikTok. Their videos are a real inspiration!
Taste Tomorrow is the world’s largest ecosystem for consumer understanding in bakery, patisserie and chocolate. By tracking local and global consumer behaviors, attitudes and choices it provides us with valuable, in-depth insights. We are able to use these insights to track the evolution of trends and reveal new ones, helping your business to stay connected to your customers and discover new opportunities.