19 Aug 2020
When purchasing bakery items, taste and freshness remain very important criteria for Malaysian consumers, confirming the results of the latest Taste Tomorrow research. Price and hygiene are very important as well. The guarantee of hygiene is especially important for Malay-speaking consumers. The importance of healthiness is growing, with consumers increasingly looking for food that bolsters their health & immunity.
The product preferences of Malaysian consumers are evolving. The corona crisis is expected to boost sales of products that are:
Purchasing behaviours are also changing, and online is expected to attract more bakery shoppers after the crisis. 5+8% of Malaysian consumers agree that all stores and restaurants should be able to deliver at home.
While staying at home during the lockdown, 74% of Malaysian consumers were home baking. The benefits they see are clear: home baking is considered healthier, it gives them control over the ingredients and allows them to save money. Malaysian home bakers use mixes (56%) and/or bake from scratch (81%) and prefer to purchase their ingredients in supermarkets.