19 Aug 2020
When purchasing bakery items, taste and freshness remain very important criteria for Malaysian consumers, confirming the results of the latest Taste Tomorrow research. Price and hygiene are very important as well. The guarantee of hygiene is especially important for Malay-speaking consumers. The importance of healthiness is growing, with consumers increasingly looking for food that bolsters their health & immunity.
The product preferences of Malaysian consumers are evolving. The corona crisis is expected to boost sales of products that are:
Purchasing behaviours are also changing, and online is expected to attract more bakery shoppers after the crisis. 5+8% of Malaysian consumers agree that all stores and restaurants should be able to deliver at home.
While staying at home during the lockdown, 74% of Malaysian consumers were home baking. The benefits they see are clear: home baking is considered healthier, it gives them control over the ingredients and allows them to save money. Malaysian home bakers use mixes (56%) and/or bake from scratch (81%) and prefer to purchase their ingredients in supermarkets.
Research and analysis by Taste Tomorrow indicates that the consumer of 2023 expects fresh convenience and traditional recipes and products, made by skilled craftsmen.
More than ever, consumers want to live a healthy life. And while consumers' expectations around health keep evolving, food continues to play an important role in a healthy lifestyle. Our latest survey showed that health is no longer just about removing ingredients perceived as ‘bad’ – it’s also about adding ingredients that support health and well-being. The eight innovative concepts described below align perfectly with the consumers' quest for healthier options.
Many trends evolve or are accelerated via social media. Want to be on top of trends in bakery? Follow these 6 inspiring bakery accounts on TikTok.
Check out the overview of where consumers buy their bakery products on each continent. The data is based on our Taste Tomorrow worldwide consumer research.