On May 15, 2024, we hosted the Taste Tomorrow event in Portugal, welcoming 137 attendees, including 70 customers. This event targeted large accounts, QSR, and bakery chains. The event featured Virtual Reality Glasses, allowing attendees to experience our Cacao-Trace video and a special video showcasing our brand Topfil Origens, made with Portuguese fruit.
This was the second edition of Taste Tomorrow in Portugal, aimed at sharing insights on Portuguese and European market trends. Our goal is to be recognized by our customers as the best in class for market and consumer information. We combine insights from Euromonitor and Kantar to provide comprehensive market analysis.
With Taste Tomorrow, Puratos offers its customers in-depth insights into global and local consumer behavior, attitudes, choices, and future trends related to bakery, patisserie, and chocolate. We regularly interview consumers (around 20,000) in 50 countries and continuously use semantic AI technology to interpret online conversations. This data helps us to gather a global perspective on the food industry today and to predict where it may be heading tomorrow, helping your business to stay connected to your customers and discover new opportunities