Consumer insights for bakery, pastry, patisserie and chocolate

On this website you will discover the topline results from our Taste Tomorrow consumer study. Our survey set out to explore how more than 11.000 consumers around the world perceive the baked goods industry of today and tomorrow.

We have learned plenty from this market research and are ready to share these insights with you. In order to make it as relevant and applicable to your business as possible, we have summarised key findings using clear infographics, illustrated data with cool concepts, translated trends into recipe ideas and conducted interviews with industry leaders to inspire you. We will keep you updated with weekly trend updates on the Taste Tomorrow website and on Puratos LinkedIn and Facebook pages.

Register to get access to the latest survey data

If you can not wait any longer to dive deeper into specific topics, you can access the latest survey data by registering on our website and using the data discovery tool which will be accessible on this page once you've signed in. If you prefer to receive a tailor made Taste Tomorrow presentation, don't hesitate to contact your local Puratos representative.
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