What is Taste Tomorrow?

What is Taste Tomorrow?


With Taste Tomorrow, we offer in-depth insights into global and local consumer behaviour, attitudes, choices and future trends related to bakery, pastry, patisserie and chocolate. 

The results of the far-reaching consumer studies that we undertook at the end of 2011, are summarized into eight Taste Tomorrow consumer trends. On this website we will share regular trend updates, consumer insights and video's on these topics. But Taste Tomorrow is not only a research tool, it also comprises a worldtour of events and various inspirational tools.   
Curious what the Taste Tomorrow concept is all about? Check out our infographic to discover it in just one clear overview.