Consumers want to keep the old and embrace the new. They are balancing their hunger for innovation and tradition, looking for the best of both worlds. So how does the consumer embrace innovation in food?
Consumers crave different flavours, different ingredients or different food structures. Depending on the food culture and the tradition and heritage of a country or a region, food will be adapted to local needs, integrated into country-specific recipes or assimilated without change. This infographic shows the importance of considering the local and traditional food culture when launching an innovation.
The most popular gifts on Valentine's Day are flowers, sweets and chocolate. For pastry, bakery and chocolate brands, the 14th of February is the first major moment of the year to boost...
By delving deep into the consumers’ behaviors and needs worldwide, Taste Tomorrow identifies current and future trending topics, illuminating pathways for bakers, patissiers,...
What trends have shaped our industry over the past twelve months? In this 2021 year in review, we look at the most interesting shifts in the world of bread, patisserie and chocolate from a...