Consumers want to keep the old and embrace the new. They are balancing their hunger for innovation and tradition, looking for the best of both worlds. So how does the consumer embrace innovation in food?
Consumers crave different flavours, different ingredients or different food structures. Depending on the food culture and the tradition and heritage of a country or a region, food will be adapted to local needs, integrated into country-specific recipes or assimilated without change. This infographic shows the importance of considering the local and traditional food culture when launching an innovation.
Consumers are hungry for new experiences. They want to discover new things and like to be amazed and surprised. The Taste Tomorrow survey revealed that 75% of worldwide consumers is looking...
Consumers want to be amazed and surprised by unexpected elements. While flavour is crucial, experience goes well beyond the food itself. Atmosphere, innovation, service with a smile and...
Today’s consumers have busy lives, so convenience is important in everything. Even when it comes to food. The latest Taste Tomorrow survey revealed that consumers all over the world...