Trend focus: Superstars

Trend focus: Superstars


For the future, we see two directions in which successful bakery, patisserie and chocolate shops will evolve. One road to success will be shops that build their concept around a 'Superstar'. This means they focus on a narrow but deep assortment with specialized and customised products.

Concepts that make a ‘superstar’ out of one bakery product tap into the consumers’ desire to indulge and try new products that are adapted to their personal preference. 
Bakery superstars could be concepts around one product, e.g. selling: éclairs, homemade cookies, macarons, muffins or cheesecake.

Read the infographic about this mega trend for more insights.