For the future, we see two directions in which successful bakery, patisserie and chocolate shops will evolve. One road is to make a 'superstar' out of one bakery product. Another path to success will be for concepts that evolve into a 'Super Bakery'. Super bakeries offer a wide product and service range providing optimum ‘shopper convenience’ and often combine both retail and food service activities.
This trend is all about offering a large choice of products. For the demanding consumer this goes beyond the traditional choice of baked goods and chocolate alone. Some bakeries will even become mini-markets, offering a range of heavy rotation grocery products as well.
Read the infographic for more insights.