The power of influencers: resist or embrace?
You’re attending a birthday party with your best friend and he loudly proclaims: “This is absolutely the best cake I have ever eaten”. His enthusiasm convinces everyone to...
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For many years, quality was all about the final product. Today’s consumers, however, expect every part of the food product to be of good quality. They want to know about the origins of the product’s ingredients, how and where the product was made, who made it, etc.
In other words, consumers expect excellent quality standards throughout the entire production process and they demand total transparency about how it’s done. Want to know more about boosting quality perception? Read the infographic about our second megatrend: Quality Perception, Storytelling & City branding.
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- InfographicQuality perception, storytelling
- InfographicQuality perception, storytelling
