For many years, quality was all about the final product. Today’s consumers, however, expect every part of the food product to be of good quality. They want to know about the origins of the product’s ingredients, how and where the product was made, who made it, etc.
In other words, consumers expect excellent quality standards throughout the entire production process and they demand total transparency about how it’s done. Want to know more about boosting quality perception? Read the infographic about our second megatrend: Quality Perception, Storytelling & City branding.
Consumers are hungry for new experiences. They want to discover new things and like to be amazed and surprised. The Taste Tomorrow survey revealed that 75% of worldwide consumers is looking...
Consumers want to be amazed and surprised by unexpected elements. While flavour is crucial, experience goes well beyond the food itself. Atmosphere, innovation, service with a smile and...
Today’s consumers have busy lives, so convenience is important in everything. Even when it comes to food. The latest Taste Tomorrow survey revealed that consumers all over the world...