For many years, quality was all about the final product. Today’s consumers, however, expect every part of the food product to be of good quality. They want to know about the origins of the product’s ingredients, how and where the product was made, who made it, etc.
In other words, consumers expect excellent quality standards throughout the entire production process and they demand total transparency about how it’s done. Want to know more about boosting quality perception? Read the infographic about our second megatrend: Quality Perception, Storytelling & City branding.
The most popular gifts on Valentine's Day are flowers, sweets and chocolate. For pastry, bakery and chocolate brands, the 14th of February is the first major moment of the year to boost...
By delving deep into the consumers’ behaviors and needs worldwide, Taste Tomorrow identifies current and future trending topics, illuminating pathways for bakers, patissiers,...
What trends have shaped our industry over the past twelve months? In this 2021 year in review, we look at the most interesting shifts in the world of bread, patisserie and chocolate from a...