5 x concepts that showcase their craftsmanship
Craft is hot! Consumers are happy to pay more for food with a human touch that showcases the artisan’s love for the product and the craft. That was revealed in the latest Taste...
Article
For many years, quality was all about the final product. Today’s consumers, however, expect every part of the food product to be of good quality. They want to know about the origins of the product’s ingredients, how and where the product was made, who made it, etc.
In other words, consumers expect excellent quality standards throughout the entire production process and they demand total transparency about how it’s done. Want to know more about boosting quality perception? Read the infographic about our second megatrend: Quality Perception, Storytelling & City branding.
Downloads
- InfographicQuality perception, storytelling
- InfographicQuality perception, storytelling
