Many consumers already live in a new, ‘unstructured meal reality’, replacing the 3-meals-a-day standard with several snacks eaten throughout the day. With consumers expecting to spend even more time at work and on the road, in the future, food will become more portable, come in single portions and will, in general, be easier to eat.
From the Taste Tomorrow research we know that consumers appreciate flexibility, mobility and speed whilst eating or shopping. It is for this reason that ‘meal mobility concepts’ pop up so often, serving foods to consumers where it is most convenient to them. It is all about being in the right place at the right time.
Read the infographic about this mega trend for more insights.