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In a globalising world, people struggle to find a well-defined identity. Local food culture has become a way of self-expression. Like fashion, art or music, food is becoming an important element in the definition of a local identity: “It’s not just what you wear, it’s what you eat”.

Today’s challenge is to combine local identity with convenience and the advantages of a global offer. Today’s consumer wants all advantages in a one-stop-shop that offers a wide variety of local and global products, and provides a unique shopping experience.

Read the infographic about this mega trend for more insights.

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• Mega trend: Local and Global
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