Article

In a globalising world, people struggle to find a well-defined identity. Local food culture has become a way of self-expression. Like fashion, art or music, food is becoming an important element in the definition of a local identity: “It’s not just what you wear, it’s what you eat”.

Today’s challenge is to combine local identity with convenience and the advantages of a global offer. Today’s consumer wants all advantages in a one-stop-shop that offers a wide variety of local and global products, and provides a unique shopping experience.

Read the infographic about this mega trend for more insights.

Downloads

• Mega trend: Local and Global
  Infographic

 

 

Print the article

Featured

• 

  Pakes, scuffins and baissants: hybrids remain popular

  Consumers all over the world have a soft spot for hybrid bakery goods: traditional patisserie and bakery classics, but with an innovative twist. A new shape, a new combination of tastes, or...

  Read the story

• 

  France: consumer expectations for Bakery in the ‘new normal’

  The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat and how they purchase.  To understand these changes in behaviour and to offer our...

  Read the story

• 

  Greece: consumer expectations for Bakery in the ‘new normal’

  The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat and how they purchase.  To understand these changes in behaviour and to offer our...

  Read the story