Social blurring: Laundry, learning and lots of doughnuts
To distinguish your food service concept, you have to do something different from the rest. That’s exactly what entrepreneur Mark Nijhuis has done with his blurring concept, ‘De...
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In a globalising world, people struggle to find a well-defined identity. Local food culture has become a way of self-expression. Like fashion, art or music, food is becoming an important element in the definition of a local identity: “It’s not just what you wear, it’s what you eat”.
Today’s challenge is to combine local identity with convenience and the advantages of a global offer. Today’s consumer wants all advantages in a one-stop-shop that offers a wide variety of local and global products, and provides a unique shopping experience.
Read the infographic about this mega trend for more insights.
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- Mega trend: Local and GlobalInfographic
