Article

In a globalising world, people struggle to find a well-defined identity. Local food culture has become a way of self-expression. Like fashion, art or music, food is becoming an important element in the definition of a local identity: “It’s not just what you wear, it’s what you eat”.

Today’s challenge is to combine local identity with convenience and the advantages of a global offer. Today’s consumer wants all advantages in a one-stop-shop that offers a wide variety of local and global products, and provides a unique shopping experience.

Read the infographic about this mega trend for more insights.

Downloads

• Mega trend: Local and Global
  Infographic

 

 

Print the article

Featured

• 

  Hottest Bakery Trends for 2023

  Consumers demand freshness, appreciate craftsmanship and continue to seek comfort from traditional authentic recipes   Taste Tomorrow is the world’s largest ecosystem for...

  Read the story

• 

  Hottest Patisserie Trends for 2023

  Consumers are chasing pure tradition, classics with a twist and permissible indulgence   Taste Tomorrow is the world’s largest ecosystem for consumer understanding in the...

  Read the story

• 

  Hottest Chocolate Trends for 2023

  Consumers demand more from chocolate than just sweetness   Taste Tomorrow is the world’s largest ecosystem for consumer understanding in the chocolate, patisserie and...

  Read the story