Discover 6 hot Italian concepts
Italy is famous for its fashion, culture and rich history, but also for its food. Everybody knows pizza, Parma ham and Parmesan cheese. "Baked goods might not directly come to mind...
Article
In a globalising world, people struggle to find a well-defined identity. Local food culture has become a way of self-expression. Like fashion, art or music, food is becoming an important element in the definition of a local identity: “It’s not just what you wear, it’s what you eat”.
Today’s challenge is to combine local identity with convenience and the advantages of a global offer. Today’s consumer wants all advantages in a one-stop-shop that offers a wide variety of local and global products, and provides a unique shopping experience.
Read the infographic about this mega trend for more insights.
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- Mega trend: Local and GlobalInfographic
