Is food choice about health or pleasure? The Taste Tomorrow research shows that consumers want the best of both worlds. They are looking for an optimized nutritional balance without compromising on taste.
People clearly want their food intake to be both healthy and tasty. Luckily the global public opinion is that healthy food can be tasty as well. To understand what consumers actually consider to be "healthy food" we asked them if they prefer food that is naturally healthy or food with added health benefits. The results show a potential for adding health benefits to products, without losing sight of "naturalness" in the first place. Read the infographic about our megatrend: Health versus Pleasure.
The most popular gifts on Valentine's Day are flowers, sweets and chocolate. For pastry, bakery and chocolate brands, the 14th of February is the first major moment of the year to boost...
By delving deep into the consumers’ behaviors and needs worldwide, Taste Tomorrow identifies current and future trending topics, illuminating pathways for bakers, patissiers,...
What trends have shaped our industry over the past twelve months? In this 2021 year in review, we look at the most interesting shifts in the world of bread, patisserie and chocolate from a...