Consumers show a clear preference for bread, patisserie and chocolate concepts that combine sensory and artisanal experiences with convenience.
Translating this for the bakery sector, you could refer to this as creating an ‘authentic bakery feeling’. This trend is especially important for supermarkets. How to create a 360° multi-sensory experience? How does that authentic bakery feeling close the gap between supermarkets and bakery shops?
Read the infographic to get the answers and discover more insights about this mega trend.