Article

Consumers show a clear preference for bread, patisserie and chocolate concepts that combine sensory and artisanal experiences with convenience. 

Translating this for the bakery sector, you could refer to this as creating an ‘authentic bakery feeling’. This trend is especially important for supermarkets. How to create a 360° multi-sensory experience? How does that authentic bakery feeling close the gap between supermarkets and bakery shops?

Read the infographic to get the answers and discover more insights about this mega trend.

Downloads

• Infographic
  Authentic Bakery Feeling

 

 

Print the article

Featured

• 

  China: Consumers expectations for Bakery in the ‘new normal’

  The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat and how they purchase.  To understand these changes in behaviour and to offer our...

  Read the story

• 

  How to play the long game

  “It’s crazy to see how flexible we actually are. We always say it’s hard to change, but we’ve now proven as a society that we can change if we really have to.”...

  Read the story

• 

  Polarization in times of quarantine: which way will the consumer’s behaviour go?

  Home-quarantine, self-isolation, lockdowns and other types of social distancing have been put in place in virtually every nation around the world. People are recommended, told or obliged to...

  Read the story