China: Consumers expectations for Bakery in the ‘new normal’
The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat and how they purchase. To understand these changes in behaviour and to offer our...
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Consumers are seeking more and more information about the products they consume. They long for transparency and want access to all the information about the product they’re buying. They read the packaging to be informed or reassured. But to provide ultimate transparency, you need to go beyond the packaging. With the edible QR code on this tasty bread, you can give them all the information they need, and more.
Transparency: on the packaging and beyond
Transparency is one of the nine global trends revealed by the latest Taste Tomorrow survey. To fulfil their need for clear product information, consumers examine the packaging for fact-based information such as ingredients, nutritional values, the addition of preservatives, the origin of the product and allergens. It’s obvious that clear labels are crucial in providing transparency. Consumers are also interested in the craftmanship and the history of the product, but they don’t expect this extra information to be on the packaging.
Recipe: Smoked Grains Knot
The edible QR code on this Smoked Grains Knot makes it possible to be transparent about both the ingredients and the making of the product. The QR code provides the story behind the making of the bread, additional information linked to its 100% organic ingredients and its nutritional values.
Ingredients
Dough
- Total flour weight 100%
- Organic flour 100%
- Organic salt 2%
- Water 65%
- Organic sugar 2%
- Organic Sproutgrain Rye (delayed) 30%
- O-tentic Organic 4%
Grains
- Infuse the grains using a smoker to give the grains a smokey note.
This is Puratos product. For more information check www.puratos.com or contact your local Puratos representative.
Working Method
Mixing Spiral
Dough Temperature
Bulk fermentation
Scale
Intermediate proof
- 5 min. slow
- +/-6min.fast
- Then take out half the dough and add the grains to the other half and mix for another 2 min.
27°C
20 min.
200g x 2 with grains and 200 x 1 white
10 min.
Make Up
Final Fermentation
Decoration before baking
Oven temperature
Baking Time
- Make all pieces 40cm long.
- Place 2 of the long grains on either side of the white on the table all in line.
- Then with your hand in the center create a knot and place QR code on the bread and place on a well floured couche.
Best overnight at 8°C, covered. Take out and leave until ready to bake (Approx. 60 min.).
Dust with flour and stencil if you wish
250°C down to 220°C with steam
+/- 30-35 min.
Interested in this recipe?
One of the key ingredients of the Smoked Grains Knot is O-tentic Organic, the perfect start for any bread, made of 100% natural ingredients.
Interested in trying out this recipe yourself? Download the PDF with the Smoked Grains Knot recipe.
