Consumers are seeking more and more information about the products they consume. They long for transparency and want access to all the information about the product they’re buying. They read the packaging to be informed or reassured. But to provide ultimate transparency, you need to go beyond the packaging. With the edible QR code on this tasty bread, you can give them all the information they need, and more.
Transparency: on the packaging and beyond
Transparency is one of the nine global trends revealed by the latest Taste Tomorrow survey. To fulfil their need for clear product information, consumers examine the packaging for fact-based information such as ingredients, nutritional values, the addition of preservatives, the origin of the product and allergens. It’s obvious that clear labels are crucial in providing transparency. Consumers are also interested in the craftmanship and the history of the product, but they don’t expect this extra information to be on the packaging.
Recipe: Smoked Grains Knot
The edible QR code on this Smoked Grains Knot makes it possible to be transparent about both the ingredients and the making of the product. The QR code provides the story behind the making of the bread, additional information linked to its 100% organic ingredients and its nutritional values.
This is Puratos product. For more information check www.puratos.com or contact your local Puratos representative.
27°C
20 min.
200g x 2 with grains and 200 x 1 white
10 min.
Best overnight at 8°C, covered. Take out and leave until ready to bake (Approx. 60 min.).
Dust with flour and stencil if you wish
250°C down to 220°C with steam
+/- 30-35 min.
One of the key ingredients of the Smoked Grains Knot is O-tentic Organic, the perfect start for any bread, made of 100% natural ingredients.
Interested in trying out this recipe yourself? Download the PDF with the Smoked Grains Knot recipe.
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