Article

Mr Simplicio P. Umali is President and General Manager of Gardenia Bakeries Philippines Inc., the largest industrial bakery in the Philippines.

After his workshop at the Taste Tomorrow event in China back in May 2012, he explained his vision on marketing and quality.

 

Print the article

Featured

• 

  How to play the long game

  “It’s crazy to see how flexible we actually are. We always say it’s hard to change, but we’ve now proven as a society that we can change if we really have to.”...

  Read the story

• 

  Polarization in times of quarantine: which way will the consumer’s behaviour go?

  Home-quarantine, self-isolation, lockdowns and other types of social distancing have been put in place in virtually every nation around the world. People are recommended, told or obliged to...

  Read the story

• 

  Developing consumer behaviour during corona crisis: implications on food businesses

  Concerns about coronavirus trigger consumers to adjust their buying behaviour profoundly. Recent research from global analytics company Nielsen identifies six consumer behaviour...

  Read the story