The New Consumer Rules


Taste Tomorrow is Puratos' platform for consumer insights. Every three years we conduct an extensive international consumer study that offers clear insights into changing consumer behaviour and attitudes towards bread, patisserie and chocolate. 

The results of our latest survey are now available. We have asked more than 11.000 consumers to look into the future of food and talk about their expectations for the year 2025. For consumers it seems that predicting the future is the starting point for crafting the present. They are looking for ways to (re)gain control.

In 2016 we will share and discuss the highlights of the study with you. Curious to learn more? Stay tuned for regular updates on this platform or contact your local Puratos representative.