The power of influencers: resist or embrace?
You’re attending a birthday party with your best friend and he loudly proclaims: “This is absolutely the best cake I have ever eaten”. His enthusiasm convinces everyone to...
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When it comes to package size, this seems to become more important. Around the world, there is global trend that family-sized packaging is being replaced by smaller and individual-sized portions. Consumers are buying less bulk packaging, allowing them the convenience to bring more variety in their diet – and potentially reduce food waste.
We notice this not just on supermarket shelves, but also in small retail. Japan is a market where individually packed portions have been around for a long time, but today, we notice the same approach to packaging and portions across markets around the globe. At a traditional bakery or patisserie in Europe, it is no longer uncommon to buy half a loaf of bread, a single slice of cake or just a few chocolates to consume on-the-go. It shows that consumers are looking to portion their food, and choose variety above bulk.
