10 plant-based concepts that focus on transparency
Increasing transparency is increasing trust. All consumers actively look at food packaging, wanting to be informed and reassured about the product, the ingredients and the production...
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When it comes to package size, this seems to become more important. Around the world, there is global trend that family-sized packaging is being replaced by smaller and individual-sized portions. Consumers are buying less bulk packaging, allowing them the convenience to bring more variety in their diet – and potentially reduce food waste.
We notice this not just on supermarket shelves, but also in small retail. Japan is a market where individually packed portions have been around for a long time, but today, we notice the same approach to packaging and portions across markets around the globe. At a traditional bakery or patisserie in Europe, it is no longer uncommon to buy half a loaf of bread, a single slice of cake or just a few chocolates to consume on-the-go. It shows that consumers are looking to portion their food, and choose variety above bulk.
