Social blurring: Laundry, learning and lots of doughnuts
To distinguish your food service concept, you have to do something different from the rest. That’s exactly what entrepreneur Mark Nijhuis has done with his blurring concept, ‘De...
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When it comes to package size, this seems to become more important. Around the world, there is global trend that family-sized packaging is being replaced by smaller and individual-sized portions. Consumers are buying less bulk packaging, allowing them the convenience to bring more variety in their diet – and potentially reduce food waste.
We notice this not just on supermarket shelves, but also in small retail. Japan is a market where individually packed portions have been around for a long time, but today, we notice the same approach to packaging and portions across markets around the globe. At a traditional bakery or patisserie in Europe, it is no longer uncommon to buy half a loaf of bread, a single slice of cake or just a few chocolates to consume on-the-go. It shows that consumers are looking to portion their food, and choose variety above bulk.
