Differences in consumer behaviour can be quite significant between continents or even regions. At our Taste Tomorrow event in Berlin last September we focused on the specific characteristics for the European continent.
Our European Taste Tomorrow event took place in Berlin where we shared our latest insights into changing consumer behaviour and attitudes towards bread, patisserie and chocolate. Interested in discovering these results? Contact your local Puratos representative to schedule a meeting: bit.ly/CountryContact
Investing heavily in detailed consumer insights can help business-to-business companies become even more successful. If you want to innovate and differentiate yourself on the market there...
Taste has become the number one criterion for many consumers when buying bread, patisserie and chocolate. Where in 2015 consumers still said freshness was the most important reason, the...
Taste is a very important factor for consumers when they decide to buy bread, patisserie and chocolate. It’s even more important than freshness, which was most important in 2015. This...