Product concept: Cakes of the World

Product concept: Cakes of the World


Consumers are looking for variation and new experiences. Cake producers and retailers are seeking differentiation. To answer both needs, Puratos came up with ‘Cakes of the World.’ Product Manager Patisserie Mixes Jeroen Maeschalck explains the concept.

'Consumers around the world are attracted by local food culture. They are not only looking for new experiences, but are interested in knowing the origin and the story behind the different products they taste. Our customers are always looking for opportunities to differentiate and need solutions that are easy to use.

'Cakes of the World enables our customers to create a unique range of well-known cake delights using convenient mixes.' You can read more in our Taste Tomorrow magazine.