Local influences around the world


One of the most important food trends of 2017 is New Nomadic Cuisine. This culinary trend was sparked by millennials who longed for food that was local and sustainable but also met their desire for travelling and discovering new cultures and foods. Which local baked goods can be food for thought for these new culinary nomads? 

Trend in 2017: New Nomadic Cuisine
According to the trendwatchers of Food Inspiration, New Nomadic Cuisine is one of the most important food trends of 2017. The trend sprouted from the growing wanderlust of millennials - the generation born between 1980 and 2000.  They travel more than other generations and also spend a lot more money when doing so. While traveling, they discover new tastes. This group is interested in food that is local and sustainable, but also an adventure. They're tempted by unusual textures, sparkling new flavours, powerful storytelling, rich history and a fair price. Nomadic, yes, but based on a true story.

We’ve collected some examples of culturally rich, geographically diverse baked goods with flavours and appearances that will be an adventure for millennials from other parts of the world.

Local influences around the world

Influences from South America
What wheat is for Europe, corn is for South America. Many South American basic foods are made of corn − corn cabbage, corn tortillas, corn bread. The Venezuelan or Colombian arepa might be good food for thought for millennials. It’s local and authentic, but adventurous as well. Rounded arepas are made of precooked corn flour, water, and a bit of salt. They’re crispy on the outside and soft on the inside and can be combined with savoury toppings and fillings, like pulled pork or chicken, cheese or black beans. South Americans eat them with almost every meal, but arepas can also be served as a snack.

Another traditional bread from South America is the Mexican concha (image below). Concha is a sweet bread with a very crunchy and sweet covering. It’s often flavoured with chocolate or vanilla and traditionally eaten for breakfast and dinner.

A third South American bread with a bold taste is pão de queijo from Brazil. This gluten-free, small cheese bread is made with tapioca flour, egg, cheese, oil, and milk and has a creamy inside. In Brazil, pão de queijo is a popular snack that’s eaten through the whole day.

Local influences around the world

European inspiration for new nomads
Famous French breads as baguettes and croissants have become mainstream, even for American or Asian millennials. But Europe also has other secrets to share. Take soda bread, for instance − a variety of quick bread where baking soda is used instead of traditional yeast. Soda bread contains flour, bread soda, salt and buttermilk. In mixing, the lactic acid in the milk reacts with the baking soda and makes tiny bubbles. For an extra surprise, you can add butter, eggs, raisins or nuts to soda bread.

Danish tebirkes (image below) are another European marvel. The Danes are famous for their Danish pastry or 'Wienerbrød'. However, any millennial who’s not from Denmark will be surprised when you serve him tebirkes. These poppy seed Danishes have a sweet filling and lots of poppy seeds on top.

Local influences around the world

Local foods from Asia
Since Asia is a very popular continent for backpacking, Asian foods are also popular among millennials. As Indian cuisine gains popularity, naan bread has come to be quite well-known. The flat naan breads often serve as plate and cutlery in Indian cooking and come in several varieties, with a sprinkling of coriander, garlic and other ingredients.

When you want to offer a more surprising creation, try Gonggal-ppang or Chinese moon cakes. Gonggal-ppang is a cookie-like bread created by Chinese immigrants to Korea. It’s puffed up like a crunchy, hollow balloon and is coated with melted sweet syrup inside.

Chinese moon cakes (image below) are very popular during the Mid-Autumn Festival, an important annual event in the Chinese calendar where family members gather to celebrate the moon and share moon cakes. Moon cakes are preferably round shaped, as roundness symbolizes completeness and togetherness. Their pastry skins envelop a sweet, dense filling. Mooncake fillings depend on local cuisine and food traditions. 

Local influences around the world

Do you want to make local specialties yourself? The Puratos Breads of the World range makes it easy for you to make authentic international breads like Mexican concha, Dutch krentenbollen, Danish pastry or American bagels

Food Inspiration Trendreport 2017