In 2013, Mugaritz ranks as the proud number four on San Pelligrino's ranking of the Best 50 Restaurants in the World. Back in May 2012, at the Taste Tomorrow event in China, two of its research chefs gave a presentation on how innovation lies at the very heart of their success.
We sat down with them to find out how they manage to keep their restaurant at the very top of this extremely competitive industry.
Consumers are hungry for new experiences. They want to discover new things and like to be amazed and surprised. The Taste Tomorrow survey revealed that 75% of worldwide consumers is looking...
Consumers want to be amazed and surprised by unexpected elements. While flavour is crucial, experience goes well beyond the food itself. Atmosphere, innovation, service with a smile and...
Today’s consumers have busy lives, so convenience is important in everything. Even when it comes to food. The latest Taste Tomorrow survey revealed that consumers all over the world...