Infographic: Age of Abundance

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The key results of the Taste Tomorrow study have been summarized in four key observations. Discover more about the Age of Abundance.  Scroll down the page to get the latest insights.

Age of abundance

Across the globe consumers have high expectations of the development in the food offering. In the next 10 years people expect food to become abundantly available in more varieties and ready to meet their daily needs in terms of convenience.

We asked 11.000 consumers in 25 countries to look into the future of food and tell us what they expect in the year 2025.

Consumers foresee a more diverse food offering (variety) in 2025

Americas Americas
Europe Europe
Asia-pacific Asia-pacific

Consumers believe that food will become available everywhere at anytime in 2025

Americas Americas
Europe Europe
Asia-pacific Asia-pacific

Consumers expect more
Ready-made food in 2025

Americas Americas
Europe Europe
Asia-pacific Asia-pacific

on-the-go is really considered as being
an integral part of the future food

Americas Americas
Europe Europe
Asia-pacific Asia-pacific

More food innovation
is expected in 2025

More
Equal
Less
Americas
66%
26%
7%
Europe
66%
31%
10%
Asia-pacific
63%
31%
6%

In 2025 consumers expect the food offer
to be more globalized

7%

less

33%

equal

60%

more

Americas

11%

less

38%

equal

51%

more

Europe Europe

9%

less

34%

equal

57%

more

Asia-pacific Asia-pacific

What does this mean for your business

Consumers expectations will rise, meaning it’s all about offering the right product, at the right time and place. Food innovations will focus on fullfilling your consumers’ daily needs: products will become ready-made & suited for on-the-go consumption.


Curious to learn more? Stay tuned for regular updates on this website or contact your local Puratos representative.

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