The key results of the Taste Tomorrow study have been summarized in four key observations. Discover more about the Age of Abundance. Scroll down the page to get the latest insights.
Across the globe consumers have high expectations of the development in the food offering. In the next 10 years people expect food to become abundantly available in more varieties and ready to meet their daily needs in terms of convenience.
Americas
Europe
Asia-pacific
Americas
Europe
Asia-pacific
Consumers expect more Americas
Europe
Asia-pacific
on-the-go is really considered as being Americas
Europe
Asia-pacific
More food innovation
In 2025 consumers expect the food offer7%
less
33%
equal
60%
more
Americas
11%
less
38%
equal
51%
more
Europe
9%
less
34%
equal
57%
more
Asia-pacific
Consumers expectations will rise, meaning it’s all about offering the right product, at the right time and place. Food innovations will focus on fullfilling your consumers’ daily needs: products will become ready-made & suited for on-the-go consumption.
Curious to learn more? Stay tuned for regular updates on this website or contact your local Puratos representative.
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