In today’s ever-changing world, consumers rely on tradition and routine. And that's exactly why classics will always remain a popular staple in the baked goods industry. Even so, more than 60% of consumers still expect more food innovation in the future. Time to capitalise on your classics, by taking them to the next level. These 7 practical tips will get you started!
More and more consumers prefer sharing dishes. Not only is this a great way to connect but it also gives them the opportunity to enjoy a wider variety of tastes. Take, for example, the mix & match tartelette. It allows you to provide endless variation while keeping each tartelette the same triangular shape and size. Consumers are free to mix & match as they please. You can sell the tartelette in any quantity, and in a wide range of custom flavours.
Make use of what the season has to offer. Instead of suggesting a traditional apple pie in the winter, opt for a pie with poached pears or pastry with tangerines in the winter. You may want to turn to the less- used, and so-called 'forgotten' fruits, varieties to help consumers relive the nostalgic tastes of the pastbygone days. Why not replace the plums in your tarte Tatin with quinces, to make it unexpectedly delicious? Fruits in season are abundantly available and competitively priced. A win-win situation for you and your customer!
Thinking of shrinking
Have you thought about shrinking the size of your pastries and creating mini-versions of popular classics? Offer a mini-croissant or brioche, for example. This is the ideal way to offer wider variety and showcase your full range more distinctively. You can also present treat platters with a selection of mini-bites. Invite your consumers to put together their own celebration package. Great service and ultimate convenience!
Get in shape
Stand out with your creativity! Why should doughnuts and bagels always be round? And why not create a square macaroon or pie? If you’re concerned about changing the taste of your winning classics you can always reshape them. Keep your traditional taste and surprise your customers at the same time with a unique and unexpected look. Get inspired by our triangle-shaped cookies.
Reinvent local heroes
When it comes to baked goods, every region has its own ‘local hero’. There’s the Red Velvet Cake in the US, the Chiffon Cake in Asia or the Carrot Cake in England. These heroes have conquered the world over time. They can easily be reinvented into new baked goods. Create a Pink Velvet Cake or make a Chiffon Muffin to go.
Consumers enjoy new types, shapes and textures just as much as the traditional ones. That's where we see the popularity of hybrid bakery goods: new baked goods made from combinations of well-known classics. A croissant merged with a muffin? Meet the cruffin! Discover all the hybrids.
Sweet versus savoury
Surprise your customers by swapping your sweet pastry classics for savoury pastries. Offer a breakfast muffin to go in the morning made with bacon, eggs and cheese. Or switch from savoury to sweet. Create a sweet midday snack by making a grilled sandwich from sugar bread with strawberries and chocolate
Are you curious about how Puratos can help you reinvent your baked goods? Please feel free to contact your local Puratos representative.