Investing heavily in detailed consumer insights can help business-to-business companies become even more successful. If you want to innovate and differentiate yourself on the market there is nothing more important than understanding consumer trends and the evolution of consumer behaviour.
‘Taste Tomorrow’: nine trends for setting a ‘foodstep’ into the future
‘Taste Tomorrow’ is the world’s largest bakery, patisserie and chocolate consumer survey, conducted in 40 countries to gather data from over 17,000 consumers. The study was first conducted in 2011 and now, eight years later, the results of this third edition identified nine key worldwide trends:
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With so little time and such busy lives, consumers demand the ultimate in convenience. They want immediate access to everything they desire, without having to wait or compromise. Buying...
Today’s consumers have busy lives, so convenience is important in everything. Even when it comes to food. The latest Taste Tomorrow survey revealed that consumers all over the world...
With so little time and such busy lives, today’s consumers demand ultimate convenience. They want immediate access to everything they desire, without having to wait or compromise....