8 x blurring bakeries

8 x blurring bakeries


In recent years, retail and foodservice outlets have established lots of innovative connections with one another and often reside in the same building. This trend is called blurring. Blurring literally means unsharp. In economic terms, it refers to businesses and markets that have blended together. Blurring concepts are often very attractive for consumers, as they’re new, convenient, and surprising. 

Get inspired by these 8 blurring bakeries around the world.


18 Jul 2017

Déryné Bisztró

More than 100 years ago, blurring was already happening. Déryné started as a coffee house with an adjoining bakery where the locals of Budapest could buy a cup of coffee along with their bread and pastries. Nowadays it’s a modern bistro with a completely open kitchen and a French menu. Outside on the patio you can still see Déryné’s roots as a bakery − in the little wooden kiosk on the terrace you can order delicious homemade baked goods to take away.

Déryné Bisztró – Budapest

18 Jul 2017


Eataly is a fresh market, supermarket and restaurant in one. The number of Eataly locations is growing rapidly worldwide, in good part due to their brilliant storytelling. Every location is dedicated to a unique theme, and Eataly NYC Downtown has chosen ‘bread.’ As you walk through the doors, you are greeted with a prominent display of freshly-baked bread. Next to their own breads, Eataly sells pasta, patisserie, take-away foods, coffee, and wine. Eataly also has six restaurants and cafés inside − it’s blurring perfection.

Eataly - New York

18 Jul 2017


SHED is a farm, market, café, and community gathering space designed to bring people closer to the way we grow, prepare, and share our food. Their mission is to celebrate and nurture the connection between good farming, good cooking, and good eating. SHED delivers a seasonally curated selection of workshops, wares, and freshly prepared foods to their guests. Delicious breads, salads, and meats are available to take away or to eat in the café.

SHED – California

18 Jul 2017


The Superette in the Belgian city of Gent combines a bakery with a restaurant and a coffee bar. Everything is centered around a wood-fired oven where sourdough, spelt, rye, and raisin bread and all sorts of viennoiserie and patisserie are baked. You go there to buy bread, but it’s also where you go to eat breakfast, lunch or even dinner − in the evenings, they use the bread oven to makes pizzas. Breakfast, lunch, and dinner are cooked on a grill that uses embers from the wood-fired oven, so no energy is lost.

Superette – Gent

18 Jul 2017


Chad Robertson, co-owner of San Francisco's world-renowned Tartine Bakery & Café, always dreamed of being an artisanal baker. When he just started, he refused to use any technology and did everything totally by hand. After an inspiring visit do Denmark, he completely embraced technology to make more and better bread while keeping an artisanal touch. He built a five thousand square feet facility, The Manufactory, where he bakes and sells products that exude transparency, honesty, and healthiness—not only bread, but also coffee and ice cream based on buffalo milk.

Tartine – San Francisco

18 Jul 2017

The Mill

The Mill is a bakery combined with a stylish coffee concept and a lunchroom. The coffee beans are hand-roasted in The Mill’s vintage roaster, the whole grain flower for their delicious loaves is ground on site, and you can also go to The Mill for sandwiches, pastries, salads and even pizzas! In the front of The Mill, a lot of square-footage has been kept empty to allow for a view of foot traffic.

The Mill - San Francisco

18 Jul 2017


Dutch bakery, restaurant and shop Vroeg is situated in an enormous 1599 farm in the beautiful rural surroundings of Bunnik, near Utrecht. Fresh bread is baked all day and guests are welcome for breakfast, lunch, dinner, or a delicious high tea. Beside their awarded breads, they sell jam, honey, juices, candy, and crafts in their shop too.

Vroeg – Bunnik

18 Jul 2017

Zeit für brot

Berlin bakery Zeit für Brot bakes all their organic breads right on the spot. You can buy them to take home or you can sit down in the accompanying café and just take your time. Their vision: all bread needs is good ingredients, patience, tranquility, and good care. Their visitors need the same, and they can get it at Zeit für Brot.

Zeit für brot – Berlin