Consumers are hungry for new experiences. They want to discover new things and like to be amazed and surprised. The Taste Tomorrow survey revealed that 75% of worldwide consumers is looking for a ‘Next level experience’. Of course, there are many ways to provide this. These 3 concepts provide a next level experience by using technology in a very special way.
Using technology to take the experience to the next level
Next level experience is one of the nine key trends revealed by the latest Taste Tomorrow survey. The survey also showed that experience is not a one-dimensional aspect. It turns out that there are nine factors that impact the total experience.
One of the ways to provide surprising new experiences is through technology. Using virtual reality or 3D printing can certainly add to the experience of consumers. Think of serving cappuccino printed with a customer’s own photo, using projections in your restaurant to enhance the dining experience, or utilising 3D-printing to personalise the decoration of cakes or even to create food.
These 3 concepts have embedded technology in their business to give their customers a very special, next level experience:
Tasting is more than just a stimulation of your tongue; all your senses are addressed. Virtual reality makes it possible to address the senses in a controlled way. Project Nourished by Kokiri Labs enhances eating by altering motion, shape, colour and scent in real time. This lets you pass through the full sensory experience of eating, without eating the actual food. It is done by combining different technologies, like a virtual reality headset, motion sensors and aromatic diffusers. Why? It allows people with food-related allergies and intolerances to enjoy the food they love.
Health Food Wall
Obtain a healthy meal in just a couple of seconds? That’s quite an experience! And it makes Health Food Wall the fastest healthy meal solution on the market today. HFW makes the healthy choice easily accessible by offering a modern solution for fast, convenient and healthy take-away meals with the use of innovative technology. The meals are not only good for people’s health, but also for the environment and animal welfare. All meals that are offered through the automat are vegetarian, vegan or gluten-friendly and are packed in biodegradable and FSC-certified materials.
Dinner in Motion
Digital dining meets haute cuisine in this 360-degree restaurant. At Dinner in Motion, you dine with a large group of people at one big table. On and around the table, spectacular images are projected, immersing you in a fantasy world. Together with the food and drinks, which are made to complement the scenes on display, this delivers a real next level experience. For corporate meetings or special events, it’s possible to supply the restaurant with your own images, which will then be used in a personalised introduction scene. Dinner in Motion promises to amaze all your senses, in a way you’ve never experienced before.
Providing your customers with a next level experience is not just about technology. Learn more about the next level experience trend, or find out about other global key trends, like ethical lifestyle or transparency. Want to provide your customers with a next level experience yourself? Try this Easter nest recipe.