More than ever, consumers want to live a healthy life. And while consumers' expectations around health keep evolving, food continues to play an important role in a healthy lifestyle. That was revealed in the latest Taste Tomorrow survey. The survey also showed that health is no longer just about removing ingredients perceived as ‘bad’—it’s also about adding ingredients that support wellbeing. The three innovative concepts described below align perfectly with the health trend.
Healthy food: both removing and adding ingredients
Taste Tomorrow is the world’s largest bakery, patisserie and chocolate consumer survey. It gathers data from over 17,000 consumers in 40 countries, giving important insights into consumer needs and expectations.
The latest survey shows that consumers increasingly expect their food to be healthy. In 2019 it’s no longer just about calorie intake and removing ‘bad’ ingredients such as fat, sugar or salt. It’s now also about adding more ingredients with health benefits (like fibre, wholegrains and proteins) and ingredients they recognise as coming from nature (like grains and seeds, cocoa, nuts, vegetables, floral extracts and superfruits).
The following three innovative concepts respond to the consumer need for healthy food very well:
Miyoko’s: tasty, vegan dairy products
Miyoko’s is on a mission to protect our planet by encouraging consumers to convert to vegan dairy products without having to sacrifice taste. They make 100% non-dairy cheese, butter, and other goodies from organic, real foods like nuts, legumes, and other plant-based ingredients. Using traditional creamery cultures, age-old cheesemaking techniques, and modern technology, Miyoko’s products lead the way into the future of food innovation where real food is reinvented into new and exciting forms.
Foodmaestro: finding the right food for you
Foodmaestro was founded to help consumers answer one simple question: “Can I eat this?” This award-winning platform combines label information with clinical health and wellness data to give info that can be read and understood by everyone. People who have allergies or intolerances, or who follow a specific diet, can use the Foodmaestro app on their mobile phone to instantly check if a product is safe for them to eat. They can scan the barcode or search in the app for a certain product. The founder developed this app after his son suffered a severe anaphylactic shock from something he ate.
Brightseed: finding powerful and nutritional plants
Brightseed is convinced that it’s possible to transform the modern diet from a cause of chronic illness to a source of health. How? By finding plant-based nutritional compounds that promote health and wellness and incorporating them in everyday food products. To discover and restore these bioactive compounds, Brightseed has developed a special technology called Forager. Brightseed’s first discovery is a powerful plant compound that helps balance our metabolism. This bioactive compound shields against the harmful effects of toxic fats that accumulate in the body as a result of a poor diet.
The Taste Tomorrow results are clear: consumers increasingly want their food to be healthy. Do you want to be on top of the Health trend as well? Get inspired by these five vegan food concepts, or try this Bite Root recipe that’s both healthy and tasty.
*1) Source: https://www.longevitylive.com/live-healthier/7-proven-health-benefits-cbd-oil/