About Taste Tomorrow

Taste Tomorrow is the world’s largest ecosystem for consumer understanding in bakery, patisserie and chocolate. Through in-depth insights into global and local consumer behaviours, attitudes and choices, Puratos’ proprietary research program offers a foodstep into the future by tracking the evolution of trends and unveiling new ones.

With Taste Tomorrow, Puratos continuously monitors trends by combining the latest digital technologies and semantic artificial intelligence techniques. We also question more than 17.000 consumers in 40 countries, talk with 80 foodies in trend-setting cities and interview both customers and industry experts. This data is complemented with a global trend spotting network, exhaustive sensorial research and unique partnerships with researchers, flavor houses and universities.

The results? Fresh insights about health, convenience, experience, digital and more to stimulate innovation in the bakery, patisserie and chocolate sectors.

The results of this unique survey will be shared during a tour of global and local events. You can also get in touch with a Puratos representative or through this website in order to get a personal presentation.

Visit our website regularly or follow Puratos Group on social media as we'll continuously post updates with the latest trends in bakery, patisserie and chocolate.