The need for personalisation: 12 inspiring concepts

Article

Consumers are unique individuals with personal preferences. The food they buy has to match those personal tastes as closely as possible and people clearly want more input in the preparation of their food. This need for personalisation creates new challenges for the Baking industry: freshly made on the spot or made to order. 

 Find your inspiration here!

19 Jan 2017

Ahi Poké

Poké is a traditional dish from Hawaii made by tossing together fresh fish cubes, rice and vegetables. It’s comparable to sushi, except that this dish is served in a bowl. At Ahi Poké you can personalize your poké dish. There are several options for the base, the fish, vegetables, sauce and dressings. Perfect for a quick lunch stop or you can get your poké bowl to take away.

UK

19 Jan 2017

Bread and Company

At Bread and Company the choice is enormous!. Apart from the huge amount of options on the standard menu you can opt for a personalised salad or sandwich. When customers opt for a personalized sandwich they can choose between almost 10 different types of bread: from whole-wheat farm, to signature cranberry pecan or even sourdough and marble rye.

US

19 Jan 2017

California Donuts

The California Donuts shop presents the prettiest personalized donuts made to order: from panda bears to pineapple donuts. Next to the sweet and colourful glazes and toppings, customers can also decide to get their name inscribed on top of the donut or opt for a themed donut for every special occasion.

USA

19 Jan 2017

Egg Shop

The owners of the Egg Shop in New York just couldn’t believe that no restaurant yet existed that was dedicated to the delicious egg sandwich! So they decided to open one. The egg sandwich is their core business. Besides the standard menu, the customer can opt for a personalised version including various different egg combinations such as with cheese, bread and sauce.

US

19 Jan 2017

Fleet River Bakery

From daybreak on, Fleet River Bakery serves daily fresh breakfasts, seasonal sandwiches, quiches, frittatas, soups, salads, cakes and pastries. Customers can also order the catering option, and have the food delivered to their home. Give them 48 hours’ notice and you will be guaranteed to get your baked goods on time.

UK

19 Jan 2017

Jour

This all-time classic salad concept is still going strong. Within a few minutes customers can create their own freshly made salad in a shiny bowl. There is a choice of different types of salads and more than 40 ingredients, from cucumber to sun-dried tomato or Parmesan cheese. You can finish it off with a dressing of your choice.

France

19 Jan 2017

Julia’s

At Julia’s they believe in an Italian lifestyle They serve handmade pasta and real Italian bread and coffee. Every pasta dish is prepared freshly in front of the customers. There is a choice of four types of pasta, seven sauces and more than ten extra toppings. Julia’s can be found in nearly twenty train stations in the Netherlands. And if you are in a hurry you can also ask for your pasta to go.

The Netherlands

19 Jan 2017

KitKat Chocolatory

KitKat opened a pop-up store in London called the Chocolatory where customers can customise their ultimate chocolate treat. Visitors design their own computerised KitKat break . Their first choice focuses on the type of chocolate: dark, milk or white chocolate, before moving on to choosing three out of sixteen toppings. Within the hour customers receive their customised KitKat.

UK

19 Jan 2017

MyMuesli

This healthy muesli shop recently opened its doors in the Netherlands. At MyMuesli you select your own ingredients for a personalized muesli mix. They offer 80 different organic ingredients, from grains and seeds to a wide variety of fruits. First you pick a base mix, which you can fine-tune with dried fruit, nuts and seeds. Those with a sweet tooth can even add some extra treats like chocolate or apple cinnamon crunch.

The Netherlands

19 Jan 2017

Oval Bar

Burgers are hot all over the world but customers nowadays want more than a standard burger. They prefer a customized one which responds to their personal preferences. A good example is Oval Bar in Barcelona. To order a customized burger you fill in a form, which is divided into groups of products : bread, cheese, vegetables and sauce. Each ingredient offers several options. Bread can come in its original classic form , for example, or as multigrain,, as brioche, beer flavoured bread or even gluten-free. You create your ideal burger by ticking the boxes. When you’ve finished you hand it in, and there you are, your dream burger is available to you!

Spain

19 Jan 2017

Tia Lucy

Chilean consumers like large cakes, so at Tia Lucy they make their cakes big. Tia Lucy offers more than 30 cakes on their set menu, but the shop is also famous for its custom-made cakes to go. Anything is possible, from the choice of ingredients to any mix of flavours. There is also a team to advise customers on successful combinations, designs and shapes.

Chile

19 Jan 2017

Yoghurt Barn

As the name suggests, the people from the Yoghurt barn have a huge passion for yoghurt, be it fresh, frozen, traditional, thick, runny, soya or goat’s yoghurt. Everything is organic. You can opt for one of their specials like ‘crazy cookie’ or ‘proud pistachio’, or choose a personalized concoction with toppings like fruit, nuts, cookies and syrup. Enjoy your yoghurt right here and now or take it away in their biodegradable packaging.

The Netherlands

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